Cphapter 16 Sales Promotion

Question 1

What is meant by advertisement.
0.1.
AnS.
Advertising means bringing the product into the notice
rstand hould
of general public and motivating its sale.*
Define marketing.
0.2
AnS.
Marketing is a management process for identifying, anticipating and satisfying customers requirements profitably.
Q.3
What do you know about the evolution of advertisement.
Ans.
In the early period, advertising was not important and used on small scale. Due to industrial revolution, when goods were produced at large scale in big factories then use of advertising increased. The producers took help from different means of advertisement to bring the product into the notice of general public.
Q.4
State the three important objectives of advertisement.
Ans. Advertising is very effective and helpful in:
(i) Retaining loyal customers. (ii) Recruiting new customers. (iii) Reducing lost customers.
Q.5
What are the important medias/methods of advertisement.
Ans. (i) Newspapers (iii) Journals
(v) Television (vii) Neon signs (ix) Posters
(ii) Magazines (iv) Radio
(vi) Cinema (viii) Hoardings
(x)
Station display

What is meant by the channels of distribution.
A channel of distribuis the route take called a trade channel) for a product is the route taken by the title to the goods as they move from the producer to the ultimate consumer or industrial user.
Q.7
Ans.
State the types of channel of distribution. (i)
Producer to wholesaler to retailer to consumer
(ii)
Producer to retailer to consumer
(iii)
Producer to consumer
(iv)
Producer through agent to wholesalers to retailers to consumers
(v) Producers through his own retailshop to consumer (vi) Producer through agent to retailer to consumer
Q.8 List out the merits of advertisement.
Ans.
(i) Employment opportunities (ii) Expansion of market (iji) Increase in sales
(iv) Consumer’s benefit
(v) Elemination of middleman (vi) Change in life style
Q.9 Write down the demerits of advertisement.
Ans. (i) Economic wastage (ii) High prices (im) Monopoly
(iv) Promotion of social evils
(v) Burden on consumer (vi) No expected results

Al List out the qualites of a good salesnan.

Innovative

(ii) Attractive personality

(ii) Well-dressed

(iv.) Sense of humor

(v) Cool-minded

(vi) Honest and intelligent

(vii) Perfect knowledge (vili) Social

(ix) Creative

(x) Loyal
CIPLES OF COMMERCE
Define the salesmanship.
401
Salesmanship is preciatof presenting and ofering when the prospect pry ate the ned for it and inhe n mutually satisfactory sale follows.
State the importance of salesmanship. base of modern structure of production is competition. ot only in prat the producers face competition not of yere producing but alto in sling gods t is notable prod char elling of god i ali an easy task, so the producers need trained staff (wino knows the art of salesmanship) in this regard.
AnS.
0,13 How does advertisement reduce the cost of production.
Ans.
Advertising increases the sale and producer produces at large scale, which reduces per unit cost, because so many economies can be achieved by producing at large scale.
Q.14 Does the advertisement increase employment.
ANS,
The advertisement of products is possible through advertising agencies. Advertising agencies hire actors, singers, writers and cartoonists, which enhances employment opportunities.