CP Section 2b - Re-imaging And Rebranding, Liverpool Flashcards
What is Liverpool’s changing identity overtime?
18th and 19th centuries - huge port
1960s -leader of popular culture
By 1980s - seen by many as an area of deprivation
Recently - city of culture
Why did Liverpool need rebranding?
Was a huge port that experienced significant industrial decline
Economic and social deprivation 1980s - ugh unemployment, high crime, vandalism
1981 race riots
Who was involved in the rebranding?
Much of city centre regeneration was leased by Liverpool Vision (urban company)
They worked with public sector - eg) Liverpool city council
And private sector - eg) Barclays wealth management
What was the rebranding on Albert dock?
Reimaging the city’s industrial heritage through culture
Merseyside development corporation - reclaimed 4km2 derelict land, creating new housing and 1000s of jobs
Flagship regeneration project - 19th century Albert dock revamped as a tourist attraction
Developments of maritime museums, tate Liverpool
Successes - now attracts over 6 million tourists per year
What was the Rebranding - capital of culture?
2003 awarded status of European Capital of culture 2008
Since, the city has been transformed by major investment
Successes - in 2008 alone 7000 cultural events and £800million additional income
What was the rebranding Liverpool one shopping centre?
One of the largest flagship regeneration projects
Cost £1bn - raised from private sector
Retail led development - 160 stores
Other elements included: leisure and dining 600 residential units, and transport improvements
Successes - 2008 estimated Liverpool was 5th ranke spending
What conflict occurred due to Liverpool one?
Initial opposition to impacts of the new project including removal of public rights of way
In nearby inner city districts eg) Everton, there was widespread poverty and residents felt little of city centre investment would reach them
What are the overall outcomes of the project?
City now able to rival competitors eg) can compete with Manchester
8-10 million tourists have visited each year
One of the 10 most visited destinations in the UK
What was the rebranding - ropewalks area?
Next to central docks
Straight streets were used by rope makers to bind rope in the days of sailing ships.
18th century fine houses built for wealthy merchants.
20th century – experienced decline.
For many years an unattractive area – large areas of vacant and derelict
warehouses.
Since 1990s developed as the centre of Liverpool’s nightlife and creative industries.
Also popular place for city centre living – luxury apartments.
Stakeholders and developers such as Urban Splash and Liverpool Vision have worked in
partnership to refurbish historic buildings.
Success - many businesses now located in area and an active residential community established.
