CP - Section 2b Place Marketing Lake District, Adventure Capital

Question 1

How is place marketing seen?

Answer 1

The Lake District is being promoted as the ‘Adventure Capital’ of the UK
through a website and related social media pages which have details of all the
available activities in the area.

Question 2

What could the place marketing lead to?

Answer 2

Believes up to 900 new jobs could be created by promoting the regions natural environment as a destination for outdoor activities
Attracting an extra £75 million per year in tourism spending from younger visitors to the country.
- example of place marketing at a regional scale by Cumbria tourism