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CP 6 Flashcards

1
Q

Why do many rural areas need rebranding?

A

Loss of jobs in agricultural sector due to mechanisation and globalisation

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2
Q

Compare space used for agriculture and the percent of workers in agriculture in the UK, what is this representative of?

A

70% of land is agricultural in the UK. Only 1% of people work in agriculture.
Mechanisation

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3
Q

Between 1995 and 2000 What percent of rural settlements lost lost vital institutions? How many institutions is this?

A

20%, 30,000 institutions

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4
Q

What are many rural towns suffering from?

A

Spiral of decline

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5
Q

REBRANDING - GASTRONOMY
Where is Ludlow?

A

Market town in rural south Shropshire

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6
Q

REBRANDING - GASTRONOMY
Compare the population of people in Ludlow in 2001 and 2011

A

2001 - 9528
2011 - 10 266
+700 increase

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7
Q

REBRANDING - GASTRONOMY
What is gastronomy?

A

High quality food

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8
Q

REBRANDING - GASTRONOMY
What are the two groups of stakeholders

A

Local groups - groups based in Ludlow
External agencies - agencies based outside Ludlow

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9
Q

REBRANDING - GASTRONOMY
What year did the first food festival occur in Ludlow?

A

1999

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10
Q

REBRANDING - GASTRONOMY
Who created the idea of food festivals in Ludlow, are these external or internal

A

Town of Ludlow, and the District Chamber of trade and commerce
Local groups

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11
Q

REBRANDING - GASTRONOMY
Compare the number of visitors to Ludlow in the 1999 food festival and the 2010 food festival

A

1999 - 6000
2010 - 21 000

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12
Q

REBRANDING - GASTRONOMY
What are Gastrotourists

A

People who travel to area for good food

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13
Q

REBRANDING - GASTRONOMY
How many local food producers get to show their products

A

150

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14
Q

REBRANDING - GASTRONOMY
How many festivals are now held in Ludlow

A

Two - spring and autumn

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15
Q

REBRANDING - GASTRONOMY
What is slow food

A

Good quality and healthy food, Clean production, fair working conditons

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16
Q

REBRANDING - GASTRONOMY
When was Ludlow named a Cittaslow slow food town, why was this a big deal?

A

2005 - UK’s first slow food town

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17
Q

REBRANDING - GASTRONOMY
What does the title local to Ludlow represent

A

Promotes food and drink produced within 30 miles of Ludlow
Organise Ludlow Market, on the second and fourth Thursday every month.
Promote and support local food and drink producers
Reduce environmental impact

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18
Q

REBRANDING - GASTRONOMY
What is the Ludlow Farm shop?

A

Oakly Park Estate - sells produce that is locally sourced on the estate
Selling beef, lamb, oil, honey, flowers, fruits, vegetables, wild deer (no natural predators, so numbers must be reduced this way)

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19
Q

REBRANDING - GASTRONOMY
What is a specialist food establishment

A

Shop selling high quality produce.

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20
Q

REBRANDING - GASTRONOMY
What is Mr Underhill’s, what did this do to Ludlow’s reputation, when did it close?

A

Michelin starred restaurant, not even Manchester has one.
People will travel to come here, and spend money in other sectors (Positive multiplier effect)
Closed December 2015

21
Q

REBRANDING - GASTRONOMY
What is the Mousetrap

A

Over 35 years - specialist cheese maker
Sell products online and in person.
Wedding ‘cake’ cheese

22
Q

REBRANDING - GASTRONOMY
How has Ludlow’s reputation changed since the first food festival?

A

From a declining rural area to - the ‘culinary centre’

23
Q

REBRANDING - GASTRONOMY
How has newspapers had an impact on Ludlow’s reputation

A

Daily telegraph and the times (read by affluent) portrays Ludlow as a culinary centre, many people see and believe this

24
Q

REBRANDING - GASTRONOMY
Compare the percent of second home ownership in Ludlow in 2001 and 2008

A

2001 - 1.7%
2008 - 2.1%

25
REBRANDING - GASTRONOMY What is the Chamber of commerce, local or external, what role did they have?
Local group, 1999, established food festival
26
REBRANDING - GASTRONOMY What is the Ludlow food festival, local or external, what role did they have?
Local group, 1999, brings gastrotourists, showcases area, local food and drinks
27
REBRANDING - GASTRONOMY What is the 'Cittaslow movement', local or external, what role did they have?
External, 2005, award for quality food, clean production, and fair wages. Ludlow was the first UK town to be awarded this
28
REBRANDING - GASTRONOMY What is the Local to Ludlow campaign, local or external, what role did they have?
Local, promotes food and drink made in a 30 mile radius of Ludlow
29
REBRANDING - GASTRONOMY What is the Ludlow farm shop, local or external, what role did they have?
Local, sells locally sourced foods, grown at the estate
30
REBRANDING - GASTRONOMY What is the Specialist food establishments, local or external, what role did they have?
Local group, Mr Underhill's, The mouse trap. Creates a reputation, agglomeration of economies
31
REBRANDING - GASTRONOMY What is the National Newspapers, local or external, what role did they have?
External agencies, +2009, creates a reputation/portrays as 'food heaven'
32
REBRANDING - GASTRONOMY Which has more of an impact on Ludlow, local or external groups
At the start (1999-2005), local, because they created the food festival, which started the rebranding process. In later years (+2005), external groups promote area to wider area (national)
33
REBRANDING - GASTRONOMY Where is Ludlow deprived the most
The Sandpits Estate
34
REBRANDING - GASTRONOMY How badly deprived is the Sandpits Estate?
Bottom 40% of deprived areas in the country
35
REBRANDING - GASTRONOMY What type of housing is the Sandpits Estate made from
Socially rented houses
36
REBRANDING - GASTRONOMY Compare unemployment in the Sandpits Estate and regional average
Sandpits - 8.7% Regional average - 4.6%
37
REBRANDING - GASTRONOMY Has the Rebranding of Ludlow helped residents in the sandpit area
No - jobs in Ludlow are now high skill, with little low skilled jobs
38
REBRANDING - GASTRONOMY What are the successes of Ludlow's rebranding
Centre for gastronomy - good reputation - Michelin star restaurant Slow food award Food festivals - now two per year Counter urbanisation - population increase Agglomeration of economies
39
REBRANDING - GASTRONOMY What are the negatives of Ludlow's rebranding
Bottom 40% of deprived areas regionally High unemployment No jobs for low skills Decrease in young - move to find other jobs
40
REBRANDING - MINING INDUSTRIAL DECLINE Decline of China clay mine in south east Cornwall lead to the creation of what in 2001?
Eden project - indoor rainforest domes
41
REBRANDING - MINING INDUSTRIAL DECLINE How much did the Eden project cost to fund How much has it profited
cost £100 million, Generated £2 billion since 2001
42
REBRANDING - MINING INDUSTRIAL DECLINE Why is the Eden project more then just a tourist attraction?
Education centre - Cornwall college degrees - horticulture Big Lunch - community project Geothermal wells - supply green energy
43
REBRANDING - MINING INDUSTRIAL DECLINE Social positives
Over 9 million involved in big lunch per year, taking place in over 70 countries employs around 400 full time staff - reduces Cornwall's unemployment rate by 6% Education
44
REBRANDING - MINING INDUSTRIAL DECLINE Social negatives
Low wage, seasonal jobs
45
REBRANDING - MINING INDUSTRIAL DECLINE Economic positives
Catering uses 2500 local suppliers Local multiplier effect - each visitor spends around £150 Employment of 400 staff
46
REBRANDING - MINING INDUSTRIAL DECLINE Economic negatives
Jobs are low wage and seasonal
47
REBRANDING - MINING INDUSTRIAL DECLINE Environmental positives
Catering uses local suppliers - less food miles constructed on brownfield site Geothermal energy Conservation of plant species
48
REBRANDING - MINING INDUSTRIAL DECLINE Environmental negatives
Increased congestion and pollution

GEOGRAPHY (21 decks)

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