COSC 7311 : Learning Unit 7 : Global Communication and Culture

Question 1

List the various strategies that countries can use to protect their own cultural products . 5 marks

Answer 1

Quotas , Subsidies/Grants , Regional Alliances and co-productions , Adaptations of programmes produced in other cultures , Resistance measures .

Question 2

Critically discuss Quotas 4 marks

Answer 2

• The US treats cultural products like any other good to be imported or exported .
• Meanwhile other countries claim cultural exception for AV products , labelling them as key indicators of national identity .

Question 3

Critically discuss Subsidies and grants 3 marks .

Answer 3

• US doesn’t support subsidies for development of TV and film
• Other countries give grants to the entertainment industry as they feel it might die without it .

Question 4

Critically discuss Regional alliances , including co-productions 3 marks

Answer 4

• Specific care is taken in this instance to use national subsidies for co-productions .
• Advantages of co-productions : strong domestic market , increased access across cultures , wide name recognition , profitable .

Question 5

Critically discuss Adaptations of programmes produced in other cultures 4 marks

Answer 5

• Countries that have a small production budget can’t produce a high volume of product .
• Along with this people prefer content in their own language , so the solution is to buy the rights for already produced shows and remake them .
• The idea is foreign , the actors/set/writers are all local

Question 6

Critically discuss resistance measures . 4 marks

Answer 6

• Some smaller cultures will resist media imperialism by producing more content .
• State owned satellties help braodcast local content cheaper
• SA exampe : Kyknet

Question 7

Examine the management of cultural conflict within the context of global communication 6 marks

Answer 7

• Cultural conflict is present world wide .
• In a world where identity is becoming more and more shared , conflict arises when a minority aims to retain their uniqueness .
• Media adds o this cultural conflict by promoting the idea that all people are alike when they aren’t .
• Media’s ease of access allows to focus on consuming a hyper specfic brand of media tailored to them . This leads to us not learning about other cultures besides our own .
• This leads to ingrained prejudices over time .

Question 8

Explain using examples the following processes and their implications within the context of global cultures : Hyrbridisation , Creolisation , Glocalisation 6 marks

Answer 8

• Creolisation refers to the mix of cultural frames within all of us , during which the dominant culture and submissive culture shares traits .
• Glocalisation refers specifically to immigrantion/resettling , where a local picks up traits of a place they are trying to settle into .
• Hybrisation refers to a cultural blend that has different parts of two or more cultures blended together . No one culture dominates and aspects of each culture are evident .