Corporate-Level Strategy Flashcards
Specifies actions a firm takes to gain a competitive advantage by selecting and managing a group of different businesses competing in different product markets
corporate-level strategy
Cost savings a firm creates by successfully sharing resources and capabilities or transferring one or more corporate-level core competencies that were developed in one of its businesses to another of its businesses
economies of scope
Complex sets of resources and capabilities that link different businesses, primarily through managerial and technological knowledge, experience, and expertise
corporate-level core competences
Exists when a firm is able to sell its products above the existing competitive level or to reduce the costs of its primary and support activities below the competitive level, or both
market power
Exists when two or more diversified firms simultaneously compete in the same product areas or geographical markets
multipoint competition
Exists when a company produces its own inputs (backward integration) or owns it own source of output distribution (forward integration)
vertical integration
Cost savings realized through improved allocations of financial resources based on investments inside or outside the firm
financial economies
Exists when the value created by business units working together exceeds the value that those same units create working independently
synergy