Cooperative Strategies Flashcards
A means by which firms collaborate to achieve a shared objective
cooperative strategy
A cooperative strategy in which firms combine some of their resources to create a competitive advantage
strategic alliance
A strategic alliance in which two or more firms create a legally independent company to share some of their resources to create a competitive advantage
joint venture
An alliance in which two or more firms own different percentages of a company that they have formed by combining some of their resources to create a competitive advantage
equity strategic alliance
An alliance in which two or more firms develop a contractual relationship to share some of their resources to create a competitive advantage
non-equity strategic alliance
A strategy through which firms combine some of their resources to create a competitive advantage by competing in one or more product markets
business-level cooperative strategy
Business-level alliances in which firms share some of their resources in complementary ways to create a competitive advantage
complementary strategic alliances
A strategy through which a firm collaborates with one or more companies to expand its operations
corporate-level cooperative strategy
A strategy in which firms share some of their resources to engage in product and/or geographic diversification
diversifying strategic alliance
A strategy in which firms share some of their resources to create economies of scope
synergistic strategic alliance
A strategy in which a firm (the franchisor) uses a franchise as a contractual relationship to describe and control the sharing of its resources with its partners (the franchisees)
franchising
A strategy in which firms with headquarters in different countries decide to combine some of their resources to create a competitive advantage
cross-border strategic alliance
A strategy by which several firms agree to form multiple partnerships to achieve shared objectives
network cooperative strategy
