Competitive Rivalry and Competitive Dynamics Flashcards
Firms operating in the same market, offering similar products, and targeting similar customers
competitors
The ongoing set of competitive actions and competitive responses that occur among firms as they maneuver for an advantageous market position
competitive rivalry
The set of competitive actions and responses a firm takes to build or defend its competitive advantages and to improve its market position
competitive behaviour
When firms compete against each other in several products or geographic markets
multimarket competition
The total set of competitive actions and responses taken by all firms competing within a market
competitive dynamics
Concerned with the number of markets with which the firm and a competitor are jointly involved and the degree of importance of the individual markets to each
market commonality
The extent to which the firm’s tangible and intangible resources compare favourably to a competitor’s in terms of type and amount
resource similarity
A strategic or tactical action the firm takes to build or defend its competitive advantage or improve its market position
competitive action
Strategic or tactical actions the firms take to counter the effects of a competitor’s competitive actions
competitive response
A market-based move that involves a significant commitment of organizational resources and is difficult to implement and reverse
strategic action or strategic response
A market-based move that firms take to fine-tune a strategy; these actions and responses involve fewer resources and are relatively easy to implement and reverse
tactical action or tactical response
A firm that takes an initial competitive action to build or defend its competitive advantages or to improve its market position
first mover
A firm that responds to the first mover’s competitive action, typically through imitation
second mover
A firm that responds to a competitive action a significant amount of time after the first mover’s action and the second mover’s response
late mover
Exists when the firm’s products meet or exceed customer’s expectations
quality