Corporate Image Flashcards
Features of corporate image
Having a recognisable logo and using it on documentation.
Company colours/uniform.
A memorable slogan.
Having a house style on documentation.
Using headed paper.
Handing out/selling merchandise with their logo and name on it e.g. mugs, t-shirts, posters.
Branding organisation with corporate colours/logo.
Benefits of a strong corporate image
Improve the reputation of your organisation.
Make your organisation recognisable to customers.
Make your organisation attractive to potential employees.
Employees can feel part of the organisation and be more motivated.
Consequences of poor or negative corporate image
No recognisable brand means customers won’t recognise the business and may not return.
Less professional reputation may lead to a drop in sales.
Staff are less consistent, so that customers are not dealt with fairly.
Lack of team spirit can cause employees to feel like they don’t belong and so leave.
