→corporate culture both official and real and strategies for its development. Flashcards
what is corporate culture?
corporate culture refers to the values, ideas, expectations and beliefs shared by members of the business
what is official corporate culture
Official corporate culture can be revealed officially in the policies, objectives or slogans of a business.
what is real corporate culture?
Real corporate culture can be seen in the unwritten or informal rules that guide how people in the business behave, such as the way staff dress, the language staff use, and the way that staff treat each other and customers.
what is corporate cultures strategy for its development?
providing training,
communicating desired values to staff,
rewarding employees who exemplify appropriate values,
recruiting staff who fit in with the values of the business,
changing the prevailing management style,
or changing the style of dress and language used in the workplace.