Content Analysis

Question 0

Is content analysis a form of indirect or direct observation and why?

Answer 0

Indirect because you are not observing people directly but observing them through the artefacts they produce

Question 1

What is content analysis?

Answer 1

A systematic research technique analysing texts of various types

Question 2

The researcher has to make decisions about what, when analysing content? 2

Answer 2

Which sampling method to use

Which behavioural category to use

Question 3

What is th sampling method?

Answer 3

What material to sample and how frequently

Question 4

What are top the two behavioural categories?

Answer 4

Qualitative data and quantitative data

Question 5

What are 2 strength of a content analysis?

Answer 5

High ecological validity because it’s based in real observations

Findind scan be replicated providing that the sources are retained and accessed

Question 6

What are 2 limitations of content analysis?

Answer 6

Observer bias as different people observe the behaviours categories differently

Culture biased as interpretation of verbal or written content will be affected by language and culture of the observer