CONSUMER AIDS Ch 13

Question 1

Give consumer aids definition

Answer 1

Anything written or illustrated that assists a consumer in the selection of items/goods and materials.

Question 2

Meaning of consumer aids

Answer 2

The aids that enable the consumer to make wise decisions while purchasing goods/services are consumer aids

Question 3

How to select good quality goods

Answer 3

1) LABELS AND PRICE LISTS
2) STANDARD MARKS
3) ADVERTISEMENT
4) INTERNET SOUNDS
5) LEAFLETS AND BOOKLETS
6) PACKING
7) FOOD LAWS
8) CONSUMER FORUM AND SOCIETIES
9) CONSUMER REDRESSAL FORUM

Question 4

Full form of BIS

Answer 4

Bureau of Indian Standards

Question 5

what are certain standards of a good label?

Answer 5

1) NAME OF THE PRODUCT
2) BRAND NAME
3) TRADE MARK
4) MANUFACTURERS NAME AND ADDRESS/COUNTRY
5) STANDARDISATION MARK
6) VARIETY AND QUALITY
7) INGREDIENTS
8) MANUFACTURING AND EXPIRY DATES
9) BATCH NUMBER

Question 6

What are some of the common standard marks?

Answer 6

ISI - INDIAN STANDARD INSTITUTE
BIS - BUREAU OF INDIAN STANDARD
AGMARK
FPO - FRUIT PRODUCT ORDER
WOOLMARK
BIA HALLMARK
ECOMARK
SILKMARK

Question 7

Define advertisement

Answer 7

A means by which manufacturers communicate persuasively to the target buyer about their products. Television, radio, newspaper, magazine, hoardings, internet, SMS are some of the sources of advertising.

Question 8

Explain how advertisements can mislead consumers

Answer 8

1) UNREALISTIC ADVERTISEMENTS - Such as glowing skin in a week or guaranteed fairer skin plays with ‘psyche’ of the consumer
2) FALSE CLAIMS - Such as after sales guarantee according to the advertisements
3) INCOMPLETE INFORMATION - On sales tricks such as discounts, offers on items. However, on visiting the store discount is only on selected products