Consciousness (Ch 3) & Sensation and Perception (Ch 6) Flashcards
prosopagnosia
face blindness. cant recognize faces
sensation
the process by which our sensory receptors and nervous system receive and reprsent stimulus energies from our environment
perception
the process of organizing and interpreting sensory information, enabling us to recgonize meningful objects and events
bottom-up processing
analysis that begins with the sensory receptors and works up to hte brain’s integration of sensory information e.g. in class example - intepreting a cow from the many lines and shades and shapes.
top-down processing
information processing guided by higher level mental processes, as when we construct perceptions drawing on our experience and expectations
filling in gaps in what we see
schema –
◦can create a perceptual set –
ex: scary movies
fast, but can have mistakes than bottom-up avoids
transduction
process of turning physical stimulus into neural impulses our vrain can interpet
adaptation
decreasing sensitivity to continuous level of stimulation
ex: adapting to a smell in your house
priming
the activation, often unconsciously, of certain assocations, thus predisposing one’s perception, memory, or response
flashing emotionally positive or negative images before showing another image changes people’s responses. flashing kittens (split second) before showing picture of a person, makes that person be more liked
i guess showing pictures of a rabbit before saying “hare” makes a person think of a “hare” rather than “hair”
Schema
mental representation of how we expect the world (or is it a specific object) to be
–can create a percepual set - predisposition to perceiving something a certain way
—-ex: scary moves - opening up door
absolute threshold
smallest amount of stimulus we can detect 50% of the time
subliminal stimulus
intensity below absolute threshold
- Do they work?
- Mixed results
- placebo effect
- FEDEX
- Tostitos
- video frame inserts - do have temporary effects on TV watcher, but not permanently
Perceptual Thresholds
JND
Selective Attention
Signal Detection Theory
JND (Just noticiable difference)
smallest amount of change needed in a stimulus before we detect it
-computed by Weber’s Law
–more intense stimulus = much more change needed to notice difference
Weber’s Law
for their deffernces to be perceptible, two stimuli must differ by a constant proortion - not a constant amount
for the average person to perceive their differences, two lights must differ in intensity by 8 percent. Two objects must differ in weight by 2 percent. And two tones must differ in frequency by only .3 percent.
Intensity
the brightness of light
pitch
a tones experienced brihtness or lowness
depends on frequency
place theory - explains high pitches
frequency - low
gate control theory
spinal cord contains a neurological “gate” that blocks pain signals or allows them to pass onto hte brain
- diffrent priorities
- we feel the pain from scratching over the itchiness
figure-ground
the organizations of the visual fields into objects(the figures) and that stand out from their surroundings( the ground)
visual cliff
a lab device for testing depth perception in in fonts and young animals
infants and newborns refused to crawl over the cliff (glass floor)
retinal disparity
a binocular depth cue that in which our eyes see any object from a slightly different angle, and in which our brain interperts the difference to determine how far away hte object is
perceptual constancy
perceiving objects as unchanging (having consistent lightnees, color, shape, size) even as illumination and retina images change.
e.g. perceigin a door as a rectangle even when it looks like a trapezoid because its opened
human factors psychology
explores how people and machines interact and optimizes the interactions
Human factors psychologists made ATMs more user friendly then VCRs
Clairvoyance
perveicing remote events
e.g. sensing that a friend’s hous is on fire
parapsychology
the study of paranormal phenomena, including ESP and psycho-kineses
“OK, raise my right hand as part of this study”