Conformity (Social Influence)

Question 1

Conformity

Answer 1

Yielding to group pressure

Question 2

Compliance

Answer 2

Publicly, not privately, going along with majority influence to gain approval/ avoid ridicule. Weak and temporary, only shown in the presence of a group

Question 3

Internalisation

Answer 3

True conformity. public and private acceptance of majority influence through adoption of the majority group’s belief system. Stronger permanent form of conformity as it is maintained outside of the group’s presence.

Question 4

Identification

Answer 4

Public and private acceptance of majority influence in order to gain group acceptance. Stronger form of conformity, but still temporary- don’t always agree with the group

Question 5

Cognitive Processes

Answer 5

The mental operations that the brain performs to process information. These are deliberate and thought-out.

Question 6

What is ISI?

Answer 6

Informational Social Influence. A cognitive process because it is to do with what you think. It is when we agree with the majority because we believe that their opinion is correct. We accept it because we want to be correct as well. We change our views both privately and publicly.
It is internalisation conformity.

Question 7

Why would somebody conform because of ISI?

Answer 7

-uncertainty
-agree with majority and believe they’re right
-want to be right
-cognitive process (thinking about it)
-public and private agreement
-situations that are new
-some ambiguity
-in crisis situations
-a member of the majority is regarded as an expert

Question 8

What is NSI?

Answer 8

Normative Social Influence. It is an emotional process. Says we agree with the opinion of the majority because we want to be accepted, gain social approval and be liked. People don’t like to appear foolish. The person may publicly agree and change their behaviour or view but will privately disagree.