Conformity Flashcards
Conformity
the tendency to adjust one’s thoughts, feelings or behaviour so that they become more consistent with those of others or with accepted standards about how a person should behave in certain situations (social norms)
Influences of conformity:
- Informational influence
- Normative influence
- Unanimity
- Culture
- Group size
- Social loafing
Informational influence
when conformity results from a need for direction and information on how to respond in a specific situation
Normative influence
occurs when a response is guided by one or more social norms for a particular situation
Unanimity
complete agreement among group members
Culture
the way of life of a particular community or group that sets it apart from other communities and groups
Group size
the total number of individuals comprising in a social group, in which conformity increases with group size up to four.
Social loafing
the tendency of an individual to make less effort when involved in a group activity than when working alone