Concepts before midterm Flashcards
Porters competitive forces model
Threat of new competitors
Bargaining power of suppliers
Bargaining power of buyers
Threat of substitutes
Rivalry among existing firms
Strategies for competitive advantage
Cost leadership
Differentiation
Innovation
Operational effectiveness
Customer orientation
Strategies for competitive advantage
Cost leadership
Differentiation
Innovation
Operational effectiveness
Customer orientation
Types of computer based systems
functional area information systems FAIS
Payroll and accounting
Enterprise resource planning ERP
Integrates all organizational systems
Transaction Processing systems TPS
Monitor day-to-day operations
Interorganizational systems IOS
Support supply chain management and ecomerce
Types of computer based systems
functional area information systems FAIS
Payroll and accounting
Enterprise resource planning ERP
Integrates all organizational systems
Transaction Processing systems TPS
Monitor day-to-day operations
Interorganizational systems IOS
Support supply chain management and ecomerce
4 types of information systems
- TPS
(Transaction Processing Systems): Automates routine transactions. - MIS
(Management Information Systems): Provides information for decision-making. - DSS
(Decision Support Systems): Helps make decisions by analyzing data. - EIS
(Executive Information Systems): Supports higher-level decision-making.
Information system : FAIS
functional area information systems
Payroll and accounting
ERP information system
Enterprise resource planning
Integrates all organizational systems
Data Hierarchy 6:
Bit → Byte → Field → Record → Table → Database.
KMS Cycle:
CCRSMD
a. Create: Generate new knowledge. b. Capture: Document knowledge. c. Refine: Improve and ensure knowledge is accurate. d. Store: Keep knowledge safe and accessible. e. Manage: Maintain the knowledge system. f. Disseminate: Share knowledge across the organization.
Limitations of E-Commerce:
- Security concerns: Lack of universally accepted standards in protecting transactions
- Telecommunications bandwidth issues in less-developed countries.
- How people feel about the insecurity in e-commerce.
- Legal issues remain unresolved.
- Lack of critical mass of buyers/sellers in some regions.
Ethical approaches 5
a. Utilitarian Approach: Ethical action does the most good or least harm.
b. Rights Approach: Protects and respects the rights of affected parties.
c. Fairness Approach: Treats all humans equally, or fairly if unequal treatment is necessary.
d. Common Good Approach: Respect and compassion for others.
e. Deontology Approach: Actions are right or wrong based on rules, not consequences.
steps for ethics in decision making
- Recognize the ethical issue
- Get the facts
- Evaluate alternative actions
- Make a decision
5.Act and reflect on the outcome.
Privacy Codes, opt-out and opt-in models
- Opt-out Model: Users are automatically included unless they opt out.
- Opt-in Model: Users must actively choose to participate.
International Privacy Standards
- Europe: Strong privacy laws (e.g., GDPR).
- USA: Less regulated, some state laws (e.g., COPPA, HIPAA).
- Canada: PIPEDA governs personal information handling.
Types of Resources for cloud computing
a. Virtualized servers: Divides physical servers into virtual ones.
b. Server farms: Large-scale networked servers in data centers.
what are virualized servers?
Virtualized servers use software to split a single physical server into multiple virtual ones, maximizing efficiency.
what are server farms?
Server farms are large-scale groups of physical servers working together in data centers to handle enormous computing tasks.
six Components of IT Infrastructure:
a. Hardware
b. Software
c. Networks
d. Databases
e. People
f, Procedures
Types of Clouds
- Public Cloud: Available to the general public (e.g., Amazon EC2).
- Private Cloud: Exclusive to one organization (e.g., private cloud for Gmail).
- Hybrid Cloud: Combination of public and private clouds.
- Multicloud: Services from multiple vendors.
- Vertical Cloud: Cloud services optimized for specific industries (e.g., automotive).
Cloud Computing Services
- Infrastructure as a Service (IaaS):
a. Provides physical infrastructure (CPU, storage).
b. E.g., Amazon EC2, S3. - Platform as a Service (PaaS):
a. Application development platforms.
b. E.g., Google App Engine. - Software as a Service (SaaS):
a. Complete business applications (end-user focus).
b. E.g., Google Docs, Salesforce. - Function as a Service (FaaS):
a. Executes specific functions (e.g., AWS Lambda). - Security as a Service (SECaaS):
a. Provides security solutions (e.g., AWS Cloud Security).
Benefits of Cloud Computing
- Improved Accessibility: Employees can access data from any device, anywhere.
- Cost Savings: Long-term savings compared to on-premise infrastructure.
- Flexibility: Quickly scale resources based on business needs.
Concerns and Risks with Cloud Computing
- Legacy Systems: Older systems may not easily migrate to the cloud.
- Reliability: Cloud systems can suffer from getting old, unlike on-premise setups.
- Privacy: Data stored by cloud providers can pose privacy risks.
- security
- The “Big Three” Cloud Vendors
- Amazon Web Services (AWS)
- Microsoft Azure
- Google Cloud
Key Features of cloud computing
a. On-demand self-service:
b. Efficient use of resources (grid computing):
c. Fault tolerance and redundancy:
d. Easy scalability (up/down):
CCS
I
P
S
F
SEC
what do websites that use cloud computing do?
Websites that use cloud computing are essentially renting or outsourcing the infrastructure and services needed to run their website or application to a cloud provider, instead of running everything themselves.
Types of E-Commerce:
- B2C (Business-to-consumer): E.g., Amazon.
- B2B (Business-to-business): E.g., Mohawk Medbuy, Dell.
- C2C (Consumer-to-consumer): E.g., eBay, Kijiji.
- B2E (Business-to-employee):
- E-Government: E.g., Service Ontario.
- M-commerce: Mobile commerce.
- Social commerce: E.g., Instagram ads.
- Conversational commerce: E.g., chatbots.
big data main 3 characteristics
Data that is large in volume, generated at high velocity, and has variety in format
What is a Transaction Processing System (TPS)?
A system supporting real-time data collection from business transactions (e.g., payroll, sales).
Define Batch Processing in TPS.
Collects data in groups/batches and processes them periodically (e.g., nightly).
What is Online Transaction Processing (OLTP)?
Processes data instantly as transactions occur, updating records in real-time.
List Functional Area Information Systems (FAIS).
Accounting/Finance IS, Marketing IS, Production/Ops IS, HR IS.
Core ERP modules include…
Financial management
operations management
human resources management.
Difference between FAIS and ERP?
FAIS are department-specific; ERP integrates data organization-wide.
Describe MRP and MRP-II.
MRP: Inventory control; MRP-II: Adds labor and cash flow to production planning.
What’s the Vanilla ERP approach?
Minimal customization; standard implementation.
What is the SaaS ERP approach?
Cloud-based ERP; scalable, lower cost but with security risks.
Benefits of ERP?
Flexibility, better decision support, improved quality & efficiency.
List some ERP limitations.
High cost, reliance on best practices, risk of implementation failure.
Example of ERP failure risk?
FoxMeyer Drugs went bankrupt after a failed ERP implementation.
ERP benefits decision-making by…
Providing real-time, organization-wide data for faster decisions.
ERP system integration improves…
Order fulfillment, real-time inventory, and customer order tracking.
Define Best-of-Breed ERP.
Mixes ERP modules from various vendors for customized fit.
Why is CRM important?
Focuses on customer satisfaction, loyalty, and is cheaper to retain customers than acquire new ones.
What does CRM stand for?
Customer Relationship Management.
Describe the 80/20 Rule in CRM.
20% of customers generate 80% of profits.
Key elements of a customer-centric approach?
Identification,
differentiation
interaction
customization.
What is Collaborative CRM?
Integrates all customer interactions (marketing, sales, service).
What does RFM stand for in CRM?
Recency, Frequency, Monetary value.
List the CRM strategy process steps.
Target customers → Segment into high/low-value → Reduce churn.
Difference between CRM strategy and CRM system?
Strategy = customer focus; System = tools supporting strategy.
Define Customer Touch Points.
Methods of customer interaction: traditional (calls) & digital (web, email).
What is the 360-degree view in CRM?
Complete, integrated customer data accessible to all employees.
Three phases of CRM evolution?
Reporting, Analysis, Predicting.
Operational CRM vs. Analytical CRM?
Operational = front-office interactions; Analytical = back-office data analysis.
Examples of Customer-Facing CRM?
Call centers, sales force automation (SFA), marketing campaigns.
Examples of Customer-Touching CRM?
Self-service options like FAQs, loyalty programs, chatbots.
Purpose of Analytical CRM?
Uses data analysis to improve decision-making and predict trends
Define Cross-Selling.
Recommending related products based on past purchases.
Role of AI in CRM?
Insights, automated support, lead scoring, sentiment analysis.
What is Upselling?
Offering higher-value or premium products to customers.
Example of CRM metrics?
Customer retention, revenue per customer, service costs.