BA Flashcards

1
Q

What is Business Intelligence (BI)?

A

Tools and processes for gathering, storing, analyzing, and accessing data to improve decision-making.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Define Business Analytics (BA).

A

The process of generating actionable recommendations using historical data insights.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

What are the three phases of decision-making?

A

Intelligence, Design, and Choice.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

What occurs during the Intelligence phase of decision-making?

A

Identifying and defining problems or opportunities.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

What is the purpose of the Design phase in decision-making?

A

To build and validate models to address the problem.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

What is the key focus of the Choice phase in decision-making?

A

Selecting the best solution based on evaluation criteria.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

What are structured decisions?

A

Routine problems with predefined solutions, often automated.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

What are unstructured decisions?

A

Complex problems requiring human intuition; no predefined solution exists.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Name the three levels of decision-making.

A

Operational, Managerial, and Strategic.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

What is ETL in the BA process?

A

Extract, Transform, and Load – moving data into a warehouse or data mart.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

What is Descriptive Analytics?

A

Summarizes past data to identify patterns and trends.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

What is Predictive Analytics?

A

Forecasts future trends and outcomes based on probabilities.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

What is Prescriptive Analytics?

A

Provides actionable recommendations and evaluates potential outcomes.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

What is OLAP used for?

A

Multidimensional analysis of data, including slicing, dicing, drill-down, and roll-up.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

What is data mining?

A

Analyzing large datasets to uncover hidden patterns or relationships.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

Name three DSS methods.

A

What-If Analysis, Sensitivity Analysis, Goal-Seeking Analysis.

17
Q

What is a dashboard?

A

A visual tool displaying real-time KPIs and metrics for decision-making.

18
Q

What does GIS stand for?

A

Geographic Information Systems.

19
Q

How does GIS support decision-making?

A

Integrates and displays data using maps for location-based analysis.

20
Q

Name an example of Prescriptive Analytics in action.

A

Self-driving cars analyzing potential actions like braking or turning.

21
Q

What is the difference between BI and BA?

A

BI focuses on data gathering and reporting; BA focuses on deeper analysis and actionable insights.

22
Q

What are the challenges in decision-making that BA addresses?

A

Increasing alternatives, time pressure, uncertainty, and need for expert consultation.

23
Q

What role does sensitivity analysis play in DSS?

A

Identifies variables with the most impact on outcomes.

24
Q

What is the main goal of Predictive Analytics?

A

To anticipate and forecast future trends and behaviors.

25
Q

What are the outputs of the BA process?

A

Insights presented via dashboards, reports, or GIS maps.

26
Q

What is goal-seeking analysis?

A

Determines the input values needed to achieve a desired outcome.

27
Q

What is a KPI?

A

Key Performance Indicator – a specific measure of critical success factors.

28
Q

What is the role of dashboards in BA?

A

To provide real-time visual summaries of metrics for decision-making.

29
Q

What is the main function of Descriptive Analytics?

A

To learn from historical behaviors and data patterns.

30
Q

What is the purpose of Prescriptive Analytics?

A

To recommend and quantify the effects of future decisions.