BA Flashcards
What is Business Intelligence (BI)?
Tools and processes for gathering, storing, analyzing, and accessing data to improve decision-making.
Define Business Analytics (BA).
The process of generating actionable recommendations using historical data insights.
What are the three phases of decision-making?
Intelligence, Design, and Choice.
What occurs during the Intelligence phase of decision-making?
Identifying and defining problems or opportunities.
What is the purpose of the Design phase in decision-making?
To build and validate models to address the problem.
What is the key focus of the Choice phase in decision-making?
Selecting the best solution based on evaluation criteria.
What are structured decisions?
Routine problems with predefined solutions, often automated.
What are unstructured decisions?
Complex problems requiring human intuition; no predefined solution exists.
Name the three levels of decision-making.
Operational, Managerial, and Strategic.
What is ETL in the BA process?
Extract, Transform, and Load – moving data into a warehouse or data mart.
What is Descriptive Analytics?
Summarizes past data to identify patterns and trends.
What is Predictive Analytics?
Forecasts future trends and outcomes based on probabilities.
What is Prescriptive Analytics?
Provides actionable recommendations and evaluates potential outcomes.
What is OLAP used for?
Multidimensional analysis of data, including slicing, dicing, drill-down, and roll-up.
What is data mining?
Analyzing large datasets to uncover hidden patterns or relationships.