Concept of Market Flashcards
1
Q
What are the 5 marketing concepts
A
(PP has SMS)
Production Marketing research
Product Marketing concept
Selling Marketing Concept
Marketing Focused Marketing concept
Societal Marketing concept
2
Q
Types of marketing segmentation
A
Demographic
Psychographic
Behavioral
Geographic
3
Q
What is psychographic marketing segmentation about
A
It is mainly about the consumer himself; values, attitudes, personality traits, lifestyle
4
Q
What is behavioral market segmentation about? Examples.
A
Mainly man’s outward behaviour. How he behaves in the market.
Examples:
Purchasing habits
Spending habits
User status
Brand interactions.
5
Q
Examples of demographic
A
Age
Gender
Income
Location
Annual income
Ethnicity
6
Q
Examples of Geographic market segmentation
A
State
City
Urban or rural
Geo political zone
