Comp 1B I, Daniel Blake Flashcards
What is social realism?
A realistic depiction of contemporary life, usually with a social or political comment.
Who is I, Daniel Blake’s pre-sold audience?
Ken Loach fans
What marketing did they do that was different? And what did it allow or achieve?
They projected the letter written, by Daniel, onto buildings around the country. It allowed for people to photograph and share it on social media, a form of free marketing, this then naturally meant two step flow occurred as peoples followers will see the post and be interested as it is something their friend has seen. Which also involves Two-step flow
What # was used along with the projection marketing?
wearealldanielblake
What marketing did they use? And who made it happen?
eOne linked with Kommando Experimental Marketing and projected Daniel’s letter onto important buildings such as the Houses of Parliament.
How was the feature poster specific in France to suit a French audience?
In France, Daniel and Katie were posed to look like a happy family with her children this anchored the polysemic red serif writing to be romantic.
The Palme d’Or symbol was visible.
How was the feature poster in Russia specific to suit its audience?
What audience does it give representation to?
In Russia, a picture of Daniel and another male are seen to be celebrating in front of a brick wall covered in Daniel’s spray painting, portraying the idea of a revolution; the red polysemic sign is anchored to mean danger by the serif font used and hard background.
It provides a representation or personal identification for lower class men.
How did I, Daniel Blake use synergy to help market the film?
- Had synergy with Trinity Mirror PLC (Reach PLC). The banner on the website showed Daniel Blake having triumphant gesture codes, done for free. The I of Mirror was replaced with Daniel’s spray painted I. Also allowed The Mirror to give out 10,000 tickets to see the film in pop up cinemas around the country.
- eOne worked with Kommando Experimental Marketing and got Daniel’s final letter projected onto buildings around the country including the Houses of Parliament.
What did the partnership with The Mirror allow for? And how was social media used?
Two Step Flow - Lazerfeld
The Mirror tweeted about the film and Ken Loach reposted.
‘Ken Loach’s film, I, Daniel Blake could help a generation of poor’
How many tickets did The Mirror give out?
10,000 tickets to regional screenings.
What was I, Daniel Blake rated for age?
BBFC - 15
MPAA - R
What politician attended a screening of I, Daniel Blake? And what did this cause?
Jeremy Corbyn. He spoke about the film in Parliament.
What is the difference between I, Daniel Blake’s marketing and Black Panther’s marketing?
I Daniel Blake used a platform release pattern.
Black Panther used saturation marketing and above the line marketing.
What is the PBS?
The Public Broadcasting Service. This means entertainment that is not made for the idea of profit.
What award did I, Daniel Blake win?
Palme d’Or which for the best film at Cannes film festival.
