Comp 1 Newspapers Flashcards
What political standing is The Daily Mirror?
Left Wing
What political standing is The Times?
Central
What are the 8 News Values?
- Threshold News
- Unexpectedness
- Unambiguous
- Elite People or Places
- Negativity
- Personalisation
- Proximity
- Continuity
When was the EU vote made? and by what %?
23rd June 2016. A 52% majority voted to leave.
When did a Brexit deal have to be made by? and who attempted to make them?
The 29th of March. Theresa May.
What is our regulation theory? And why is it difficult to do?
The regulation theory by Livingstone and Lunt states that ‘we must have a freedom of press’ and report on things in ‘the public interest’ all whilst ‘protecting citizens from harm and harassment’.
The internet is hard to regulate due to prosumerism, a theory by Clay Shirky, and the fact our internet is now reactionary.
What is the name of the company that regulates our media? And approximately how many does it regulate?
IPSO - Independent Press Standards Organisation.
1500 prints and 1100 online media outlets.
What did IPSO replace and why?
It replaced the PCC due to the Leveson enquiry after the Phone Hacking scandal in 2011.
What do companies subscribe to when joining IPSO?
Editor’s codes of practice.
What is not good about IPSO?
It is optional to be a member of IPSO. It is funded by its own members meaning, rightfully so tax pays aren’t paying for media mistakes, but if a company doesn’t like what IPSO wants them to cut out of their news they simply don’t pay IPSO but run the risk of doing something unsupervised.
Who owns the Mirror? What did they used to be called?
Reach PLC. Trinity Mirror.
How is Reach PLC a conglomerate?
It owns 150 newspapers both regionally and nationally. Owning right and left wing papers as well as being both horizontally and vertically integrated.
What are some benefits of being horizontally and vertically integrated?
- reduces money risk
- the profit all stays within the company
- secure
How many readers does Reach PLC/The Mirror have per month?
45 million
How many browsers does Reach PLC/The Mirror’s website have?
110 million across 70+ websites
What is The Daily Mirror’s online target audience? How do we know this?
Younger audience than the print edition, 20 to 40 years. Mainstream. Content of articles, eg one talks about Georgia Harrison, an ex love island star, taking ex to court over revenge porn.
What is The Daily Mirror’s target audience for print works?
Middle aged to older audience. Involving the lower class mainstream audiences.
What is The Times’ online target audience?
Employed people.
Upper Class.
Succeeder.
30-60
Educated
What feature tells us that the Times’ online target audience is employed?
The content of the articles, use of lexical choice and the neutrality of the layout and design. As well as the paywall at £15 per month for basic or £25 per month for full package.
What is the downside to the expanding media world?
The news has to be sensational to be seen/most news stories have to involve a type of clickbait to get views/clicks/readers.
How does The Mirror target a niche audience? How is this beneficial?
One example is through their navigation bar on their website. To give stories about F1 News, weird news, UK news and more.
It is beneficial because targeting lots of niche audiences amounts up to mass audience.
How many clicks does TheMirror.co.uk get per day?
5 million
How do Newspapers minimise cost?
Horizontally and vertically integrate.
Lay off staff
Share journalists
Promote prosumerism: have a section that says we want to hear your stories.
What did Hesmondhalgh say about large media companies?
The radical potential of the internet has been harnessed by the biggest media companies.
When was the first version of The Times first published?
1785.
What is the main title on The Times set edition? How has selection and omission been used here?
Driven to Despair
As The Times is a centrally standing political paper, if the reader is left wing May will look ill and therefore ill-fitting for the role of PM, if the reader is right wing, the image offers a sympathetic nature to be had.
The pun in the title also leads readers to look into the image more, noticing that she is in a car and being driven about signifying her tiredness to a right wing audience. Or her laziness to a left wing audience.
How is The Times financially successful in the world of web 2.0? And what is web 2.0?
They have a paywall at 50p per day or a deal of £15 a month
Clay Shirky’s idea that web 2.0 involves the idea of prosumerism.
What is the main title of the set edition of The Mirror? What is significant about the positioning of it?
Brexit delays Mayhem
The title falls below an advert about betting and subsequently the main image of May is smaller in comparison to the image of a horse and jockey. This signifies that the horse is more important and will give the readers more to offer than May will.
What are some examples of stories on The Daily Mirror’s website that would suit its audience?
Details on I’m A Celeb’s Matt Hancock being snubbed by fellow campmates. A story diminishing a tory member - mainstream audience
Information of the royals, Megan and Harry, using emotive language like ‘sobs’ - mainstream gossip/tabloid desire
What are some examples of stories on The Times’ website that would suit its audience?
Details of a wealthy family using cannabis farm to fund daughter’s tuition fees. Talks about a luxurious life and ‘luxurious cars’
What advert do we see in The Mirror that highlights its target audience? What edition is this?
‘Free Smartphones and tablets for dummies’ a pullout magazine to help an older generation use modern technology.
Lower class so less disposable income.
Nov 2020
The advertisement was in the first issue and the pull out in the second issue.
What edition of The Times is your non-set text print text? How is this referenced in the advert?
Jan 2022
Shop for Spring 2022
What advert do we see in The Times’ print edition?
- £55 drawstring trousers from Pure Organic
- Cashmere sweaters Made in Italy from Linea Azzurro £96 on sale for The Times customers exclusively
- Ocado food shopping service recommending £15 salmon
What is the phrase on the extra print edition of the Daily Mirror you learn?
‘shouting, swearing, and bullying, how on earth is she still in a job?’ Priti Patel
How does the Priti Patel front cover affect audiences interpretations?
It impacts their interpretations of the conservative party and women.
