Comp 1 Newspapers

Question 1

What political standing is The Daily Mirror?

Answer 1

Left Wing

Question 2

What political standing is The Times?

Answer 2

Central

Question 3

What are the 8 News Values?

Answer 3

1. Threshold News
2. Unexpectedness
3. Unambiguous
4. Elite People or Places
5. Negativity
6. Personalisation
7. Proximity
8. Continuity

Question 4

When was the EU vote made? and by what %?

Answer 4

23rd June 2016. A 52% majority voted to leave.

Question 5

When did a Brexit deal have to be made by? and who attempted to make them?

Answer 5

The 29th of March. Theresa May.

Question 6

What is our regulation theory? And why is it difficult to do?

Answer 6

The regulation theory by Livingstone and Lunt states that ‘we must have a freedom of press’ and report on things in ‘the public interest’ all whilst ‘protecting citizens from harm and harassment’.
The internet is hard to regulate due to prosumerism, a theory by Clay Shirky, and the fact our internet is now reactionary.

Question 7

What is the name of the company that regulates our media? And approximately how many does it regulate?

Answer 7

IPSO - Independent Press Standards Organisation.
1500 prints and 1100 online media outlets.

Question 8

What did IPSO replace and why?

Answer 8

It replaced the PCC due to the Leveson enquiry after the Phone Hacking scandal in 2011.

Question 9

What do companies subscribe to when joining IPSO?

Answer 9

Editor’s codes of practice.

Question 10

What is not good about IPSO?

Answer 10

It is optional to be a member of IPSO. It is funded by its own members meaning, rightfully so tax pays aren’t paying for media mistakes, but if a company doesn’t like what IPSO wants them to cut out of their news they simply don’t pay IPSO but run the risk of doing something unsupervised.

Question 11

Who owns the Mirror? What did they used to be called?

Answer 11

Reach PLC. Trinity Mirror.

Question 12

How is Reach PLC a conglomerate?

Answer 12

It owns 150 newspapers both regionally and nationally. Owning right and left wing papers as well as being both horizontally and vertically integrated.

Question 13

What are some benefits of being horizontally and vertically integrated?

Answer 13

1. reduces money risk
2. the profit all stays within the company
3. secure

Question 14

How many readers does Reach PLC/The Mirror have per month?

Answer 14

45 million

Question 15

How many browsers does Reach PLC/The Mirror’s website have?

Answer 15

110 million across 70+ websites

Question 16

What is The Daily Mirror’s online target audience? How do we know this?

Answer 16

Younger audience than the print edition, 20 to 40 years. Mainstream. Content of articles, eg one talks about Georgia Harrison, an ex love island star, taking ex to court over revenge porn.

Question 17

What is The Daily Mirror’s target audience for print works?

Answer 17

Middle aged to older audience. Involving the lower class mainstream audiences.

Question 18

What is The Times’ online target audience?

Answer 18

Employed people.
Upper Class.
Succeeder.
30-60
Educated

Question 19

What feature tells us that the Times’ online target audience is employed?

Answer 19

The content of the articles, use of lexical choice and the neutrality of the layout and design. As well as the paywall at £15 per month for basic or £25 per month for full package.

Question 20

What is the downside to the expanding media world?

Answer 20

The news has to be sensational to be seen/most news stories have to involve a type of clickbait to get views/clicks/readers.

Question 21

How does The Mirror target a niche audience? How is this beneficial?

Answer 21

One example is through their navigation bar on their website. To give stories about F1 News, weird news, UK news and more.
It is beneficial because targeting lots of niche audiences amounts up to mass audience.

Question 22

How many clicks does TheMirror.co.uk get per day?

Answer 22

5 million

Question 23

How do Newspapers minimise cost?

Answer 23

Horizontally and vertically integrate.
Lay off staff
Share journalists
Promote prosumerism: have a section that says we want to hear your stories.

Question 24

What did Hesmondhalgh say about large media companies?

Answer 24

The radical potential of the internet has been harnessed by the biggest media companies.

Question 25

When was the first version of The Times first published?

Answer 25

1785.

Question 26

What is the main title on The Times set edition? How has selection and omission been used here?

Answer 26

Driven to Despair As The Times is a centrally standing political paper, if the reader is left wing May will look ill and therefore ill-fitting for the role of PM, if the reader is right wing, the image offers a sympathetic nature to be had. The pun in the title also leads readers to look into the image more, noticing that she is in a car and being driven about signifying her tiredness to a right wing audience. Or her laziness to a left wing audience.

Question 27

How is The Times financially successful in the world of web 2.0? And what is web 2.0?

Answer 27

They have a paywall at 50p per day or a deal of £15 a month Clay Shirky's idea that web 2.0 involves the idea of prosumerism.

Question 28

What is the main title of the set edition of The Mirror? What is significant about the positioning of it?

Answer 28

Brexit delays Mayhem The title falls below an advert about betting and subsequently the main image of May is smaller in comparison to the image of a horse and jockey. This signifies that the horse is more important and will give the readers more to offer than May will.

Question 29

What are some examples of stories on The Daily Mirror's website that would suit its audience?

Answer 29

Details on I'm A Celeb's Matt Hancock being snubbed by fellow campmates. A story diminishing a tory member - mainstream audience Information of the royals, Megan and Harry, using emotive language like 'sobs' - mainstream gossip/tabloid desire

Question 30

What are some examples of stories on The Times' website that would suit its audience?

Answer 30

Details of a wealthy family using cannabis farm to fund daughter's tuition fees. Talks about a luxurious life and 'luxurious cars'

Question 31

What advert do we see in The Mirror that highlights its target audience? What edition is this?

Answer 31

'Free Smartphones and tablets for dummies' a pullout magazine to help an older generation use modern technology. Lower class so less disposable income. Nov 2020 The advertisement was in the first issue and the pull out in the second issue.

Question 32

What edition of The Times is your non-set text print text? How is this referenced in the advert?

Answer 32

Jan 2022 Shop for Spring 2022

Question 33

What advert do we see in The Times' print edition?

Answer 33

1. £55 drawstring trousers from Pure Organic 2. Cashmere sweaters Made in Italy from Linea Azzurro £96 on sale for The Times customers exclusively 3. Ocado food shopping service recommending £15 salmon

Question 34

What is the phrase on the extra print edition of the Daily Mirror you learn?

Answer 34

'shouting, swearing, and bullying, how on earth is she still in a job?' Priti Patel

Question 35

How does the Priti Patel front cover affect audiences interpretations?

Answer 35

It impacts their interpretations of the conservative party and women.