Comp 1B Black Panther Flashcards
When was Black Panther released? And what number in the franchise is it?
12th Feb 2018
17th
How much money was spent on the production? And distribution?
$200 million
$150 million
What is Black Panther’s age ratings?
BBFC –> 12A
MPAA –> 13 PG
Who directed Black Panther?
Ryan Coogler
How much profit did Black Panther make?
$1.347 billion
with 48% of this coming from non-US countries.
What awards did it receive at the oscars?
Best Costume
Best Soundtrack
Best Production Design
it was the first superhero movie to be nominated for best picture.
What # trended in 2016?
oscarssowhite
This drew attention to the lack of diversity in the nominations of oscars.
Who produced Black Panther?
Marvel, which became a subsidiary/owned by Disney in 2008.
What is a Subsidiary?
A company controlled or owned by a larger company.
What was Marvel’s agreement with Disney when they were bought?
what year was this?
Disney would have minimal to no creative control of the movies marvel created there on. In 2008
Who distributed Black Panther? And what type of distribution method was used?
Disney and ABC, which is an example of vertical integration.
360 degree consumer experience.
Saturation Marketing and Above the Line Marketing.
What had just occurred that led to a rise in BLM action?
Trayvon Martin’s death in 2012
When and where was Black Panther’s teaser trailer released? And how many times was it viewed?
June 2017 on Disney’s ABC channel during the NBA finals.
89 million times on Youtube in the first 24 hours.
How many tweets occurred before the release?
How many tweets occurred after the release? What did this make it?
5 million
35 million
It became the most tweeted about movie.
What type of marketing did Disney use?
Above the line
Saturation marketing
360 degree consumer experience
What is the benefit of a conglomerate?
High Production Values
Seal of Quality
Lack of competition
High budget
Could Black Panther fail?
NO
Hesmondhalgh - it has star power, i serially formatted, a popular genre and has internationally remade posters.
It also follows Propp’s and Todorov’s theories, leaving their mainstream audience’s expectations met.
What are the two parts of Hesmondhalgh’s theory that Black Panther uses?
Cultural formatting - star power, popular genre, international remakes and it being serially formatted.
Cultural Industries - acting across multiple different industries, fashion show, social media adverts.
Who did Disney have synergy with to help market Black Panther?
Lexus Cars - an advert was played during the commercial breaks of the NBA finals, targeting a masculine/aspirer audience
Hasbro - created merchandise for kids, widening the audience
NYC fashion week - Auxiliary audience of fashion fans targets a females and creatives audience
Interscope Records - Kendrick Lamar fans
What was at NYC fashion week?
Showcased bespoke designer pieces inspired by the film.
