Communication Strategies (RI Study Guide)

Question 1

What is the definition of a norm?

Answer 1

Norms are patterns of belief or behavior in a particular group, community, or culture, as accepted as normal and to which an individual is expected to conform.

Question 2

Which of the following communication strategies involves taking action to support and idea or cause and educating community members?

A. Public awareness campaign
B. social marketing
C. advocacy
D. media advocacy
E. media literacy

Answer 2

C. advocacy

Question 3

Which of the following communication strategies involves the use of commercial marketing strategies in the marketing of programs designed to influence the voluntary behaviors of target audiences in order to improve personal and societal welfare?

A. Public awareness campaign
B. social marketing
C. advocacy
D. media advocacy
E. media literacy

Answer 3

B. social marketing

Question 4

Which of the following communication strategies involves the use of media to advance a social and/or public policy initiative?

A. Public awareness campaign
B. social marketing
C. advocacy
D. media advocacy
E. media literacy

Answer 4

D. media advocacy

Question 5

Which of the following communication strategies is intended to teach audiences to deconstruct media messages to identify a sponsor’s motive as well as creating those messages themselves?

A. Public awareness campaign
B. social marketing
C. advocacy
D. media advocacy
E. media literacy

Answer 5

E. media literacy

Question 6

Which of the following communication strategies is a comprehensive effort that includes multiple components to help reach a specific goal?

A. Public awareness campaign
B. social marketing
C. advocacy
D. media advocacy
E. media literacy

Answer 6

A. public awareness campaign

Question 7

What are “The Four Ps” of marketing?

Answer 7

Product, price, promotion, placement

Question 8

What is the definition of facilitation?

Answer 8

guiding meetings and groups while using a specific set of skills and tools