Communication & Interaction (13%) Flashcards
A Message Pyramid consists of:
a Key Message on top, a First Proof layer in the middle, and a Second Proof layer at the bottom.
Key Messages should be long-lasting and consistent statements, regardless of situation. The two “proof layers” are proof points that back up the key message.
What is are the “proof layers” of a Message Pyramid?
The two “proof layers” are proof points that back up the key message.
-first proof point
-second proof point
What is the first proof point of a Message Pyramid?
The first proof point is a factual statement about the benefits of planning.
needs to be believable and memorable.
What is the second proof point of a Message Pyramid?
The second proof point amplifies the first proof point, using,
-e.g., “a startling statistic,
-an anecdote,
-an endorsement of planning from an allied group, or
-an amplification of the core statement.”
What is Bridging?
Bridging is a technique that planners can use to reframe controversial issues, responding to opponents while also recasting how the issue is viewed.
The trick is to use transitional phrases to stay on message when asked a question that could take you off topic.
Don’t say “that’s a good question.” Don’t avoid questions you don’t like or you will appear evasive.
What should planners do instead of reactively waiting for reporters to call to get their opinion?
Planners should proactively cultivate media contact, issue press releases or write letters to the editor, and think about what information they want to impart.
The focus is to communicate the benefits and positive outcomes of planning.
Infographics are:
Infographics are an important way for planners to communicate. They should be concise, innovative, engaging, and easy to understand.
What is the primary obligation of planners?
To serve the public interest.
How public participation breaks down: 7 ways
-lack of trust
-fear of change
-exclusion
-opposing views
-specialty silos
-endless, unproductive meetings
Charrette Process:
form of citizen participation that involves a brief period of intense activity to come to a design solution for a specific area.
builds trust by embedding people in the design process.
-change perceptions via collaborative design
-bring people together to solve problems
-time-compression: sense of urgency - you need deadlines and to make things happen.
-third-party facilitation (neutral mediator)
take over a month to prepare.
intensive, interactive problem-solving session (eg. focusing on the commercial main street)
assembles an interdisciplinary team—typically consisting of planners, citizens, city officials, architects, landscape architects, transportation engineers, parks and recreation officials, and other stakeholders—to create a design and implementation plan for a specific project. It differs from a traditional community consultation process in that it is design-based.
Stakeholder Analysis
- Primary Stakeholders: public and appointed officials who are key decision-makers
- Secondary Stakeholders: non-governmental organizations and businesses and residents directly affected by the charrette
- General Stakeholders: the rest of the general public
Phase I of Charrette Process: Pre-Design
build trust well in advance of the charrette.
MOST IMPORTANT: public kick-off meeting six weeks prior to the charrette - from well-rounded group of participants - maybe there’s a mapping exercise or they create a vision wall, or conduct a visual preference survey
the purpose of this is to create a draft set of values, goals, and objectives that you use as a starting point for the charrette.
-steering committee
-walking tour
-extensive interviews
Phase II of Charrette Process: Charrette
event to gather info from the public and what their vision is.
Iterative process that goes on for about a week.
What is Phase III of Charrette Process?
Plan Adoption and Implementation
Charrette provides political momentum to carry out a plan and adopt it. It takes a few years to get to this point.
What are the 3 phases of the charrette process?
- Pre-Design
- Charrette
- Plan Adoption and Implementation
Framing
Educate the community about the benefits of planning and planners.
Educate on what planning is and why we do it. be forceful about the value of planning.
Frame messages in order to obtain agreement from audience.
4 things that the APA expects from planners:
- Planners create communities of lasting value.
- Planners are skilled at balancing the varied interests and viewpoints that emerge as a community plans its future.
- Planners have a unique expertise to address issues comprehensively
5 examples of Bridging phrasing:
You don’t want to be evasive but you want to pivot in a way that gets your key message across and stays on topic:
- “People have said that, but the key thing to remember is…”
- “That’s an interesting point, but I think the bigger issue is…”
- “It’s too early to talk about that, but we do know that…”
- “That is a problem, but what we see as an even bigger issue is…”
- “That’s something we are looking into, but the thing we are focusing on the most is…”
You cannot just delete comments, but you can have…
a social media policy!
for a more moderated discussion.
7 Tips for Equitable Digital Engagement
- Digital outreach should be mobile app compatible.
- Provide mobile hotspots to supplement internet services
- Standardize public engagement practices
- Phone interviews and mailed surveys with postage-paid return envelopes are useful feedback options.
5.
Web Accessibility Checklist
- Provide sufficient contrast in colors and textures
- Limit and prioritize color in the interface
- Allow manual font size adjustment
- Keyboard accessibility
- Provide alt-text or descriptions for non-text content
- Use headings to organize page content.
Sunshine Laws (aka Open Meeting Laws)
require that meetings, documents and decisions are publicly available
Every state has public information laws.
It can be difficult to determine if a blog post, a tweet, or a Facebook post is a public record - planners should consult state and local regulations.
Diversity is…
the presence of difference.
Can be measured/numbers-driven.
Not the same as equity and inclusion.
Diversity invites others in but equity actually modifies practices.
Equity is…
giving attention to the differences (the diversity) that are found. attending to the advantages and disadvantages that exist among different groups
correction of the inequities needs to be identified and addressed.
Diversity invites others in but equity actually modifies practices.
Equity is more values-driven than numbers driven.
Inequity, which is measurable, is marked by two key attributes that often work together: DISPROPORTIONALITY (disproportionate impacts lead to further social and economic impairment) and INSTITUTIONALIZED INEQUITY (inequity is often embedded in methodologies that justify systemic policies).