Communication 3.4 Flashcards
What is communication for a business?
The process of a message being passed between a sender and a recipient
What are the 7 methods of communication? Le___ em___ te__ ph___ mee___/pre______ soc__me___ we____
Letter
Email
Text
Phone
Meeting / presentation
Social Media
Website
What are the advantages and disadvantages of using a letter
Pros:
More formal than spoken
Great way to directly contact one person/business.
Cons:
Takes a while to do compared to other communication.
Need to pay to send (stamp)
A’s and D’s of using email
Pros
Fast
Can be used globally
Can get response quickly from recipient
Cons:
Viruses / spam/gets sent to junk
Not everyone checks their e-mail regularly
A’s and D’s of using text to communicate
Pros
Easy to send to a large number of recipients at the same time
90% of text messages are opened instantly
Cons:
Easy to delete or ignore
Target segment may not be regular phone users
A’s and D’s of using a phone (call)
Pros
Excellent way to get immediate feedback
More emotionally engaging than text/email/letter
Cons
Person may not be available to take the call
Overseas calls can be expensive
A’s and D’s of doing meetings/presentations to communicate
Pros
can split into smaller groups to brainstorm ideas
Can see non-verbal communication too such as facial expressions
Can help an employee to explain lots of complicated information in a visual way
Cons
Expensive if the business has to fly in employees from other locations
Can easily get off track or distracted
A’s and D’s of using social media to communicate
Pros
Free (except when advertising)
Can increase customer engagement with the brand
Cons
Not all customers use the Internet or social media
Can be easily missed (scrolled past)
Why is communication important to a business and who do they need to communicate with
a business choosing the right method to communicate with suppliers, employees, shareholders and customers is critical to the success of the business
A’s and D’s of using a website
Pros
Quick and easy to set up
Can be free, lots of sites now don’t charge if the business allows adverts on them
Cons
Some customers are not online
Open to hackers / viruses, fraud, misuse
What is the importance of internal communication in a business.
Tells staff important information so they can make effective decisions
Helps staff solve problems as a team
Helps staff work towards the objectives of the business
What is the importance of external communication with customers
Increases customer loyalty
Used as a promotional and marketing tool to communicate with customers
