Commercialisation Of Sport Flashcards
What are the types of sponsorship
Money payments equipment clothing accessories transport and travel training entry fees and expenses food
What are the benefits of sponsors
Advertising
image
tax relief
research and development
How does tax relief help benefit you
It helps you gain back a small amount of money they provide for sponsorship
What are the advantages of sponsorship
-allows performer to concentrate on their sponsorship
-competitions can be bigger and better, higher levels of prize money
profile and image of sport can be improved
What are the disadvantages of sponsorship
Clothing/ equipment restrictions
withdrawal of sponsorship (if you’re involved with something bad)
Inequality (minor sports find it harder to maintain levels of sponsorship)
different types of TV coverage
sporting highlights
documentaries
quiz programs
magazine programs
where can sport be advertised
-Digital terrestrial TV (BBC, C4, C5)
-satellite and digital broadcasters (sky TV, BT sport, Virgin media)
-Internet access (smart devices)
-radio
newspapers, books, magazines
social media, websites
Positive influences of the media
educational uses variety of content revenue source links to sponsors technological advances
negative influences of the media
media pressure popularity levels of support altered event timings undermining officials (if a ref gets a choice wrong)
Examples of equipment development
Racket sports
Pole-vault
safety equipment
Examples of material development
Body suits (swimmers)
Lighter clothing
footwear
what are some development of facilities
Stadiums are built for multiple sports
training can become very specific with the equipment
give examples of Recording devices in sport
Hawk-eye
Cyclops (tennis)
Smart devices
Technology used to analyse performance what does it do
Prozone (used in football)
tracking software provides over 2500 actions in every match
