Commercialisation, media, and sponsorship Flashcards
1
Q
Define sponsorship
A
When a company pays for their products to be displayed or advertised
1
Q
Define commercialism
A
The process of attempting to gain money from an activity
2
Q
Define merchandising
A
The practice in which the brand or image from one ‘product’ is used to sell another
3
Q
Give 4 characteristics of commercial sport
A
- Wide media coverage
- Entertainment
- Contracts
- Professional
4
Q
Give 2 negative effects of commercialisation on performers
A
- Controlled by the sponsor
- Under pressure to perform when injured
5
Q
Give 2 positive effects of commercialisation on performers
A
- Receive high incomes
- Paid for successful results
6
Q
Give 2 negative effects of commercialisation on sport
A
- Breaks in play for advertisement
- Less coverage for women, so less participation
7
Q
Give 2 positive effects of commercialisation on sport
A
- Increased use of technology
- Rules and scoring systems introduced to prevent spectator boredom
8
Q
Give 3 reasons why companies invest large amounts of money into sport
A
- Increased sales
- Increased brand awareness
- Healthy image of sport
9
Q
How has sport globalised?
A
- Sponsorship
- Recruiting players out of their home nation
- Spread to new nations
