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GCSE PE > Commercialisation in Sport > Flashcards

Commercialisation in Sport Flashcards

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1
Q

Sport

A

Increased revenue
Funding
Increases participation

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2
Q

Media

A

Attracts audiences, increased profits

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3
Q

Sponsors

A

Ensures a high profile for their products

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4
Q

Types of media

A

Television
Radio
Press
Films
Internet
Social Media

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5
Q

Positive influences of the media

A

Raise awareness
Motivates people to take part
Role models
Generates revenue for charity

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6
Q

Negative influences of the media

A

Intrusion of privacy
Puts pressure on performers
Obstructs spectators and participants
Unfair editing
Encourages official questioning (TV replays)

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7
Q

Types of sponsorship

A

Logos
Kit
Competition names
Free products

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8
Q

Benefits of sponsorship for sport

A

Covers travel + accommodation fees
Pays for coaching
Covers venue hire

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9
Q

Disadvantages of sponsorship for sport

A

Can easily be withdrawn - puts pressure
Only available to elite few
Difficulty of minority sports to attract sponsors
Teams can be manipulated to exploitation

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10
Q

Benefits of sponsorship for sponsors

A

Raises awareness for brand
Advertises products
Reduces tax through tax relief

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11
Q

Disadvantages for sponsorship for sponsors

A

Uncertain investment (success is not guaranteed)
Bad publicity reflects badly on the sponsor
Disruption of the event causes loss in media attention

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GCSE PE (8 decks)

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