Commercialisation in Sport

Question 1

Sport

Answer 1

Increased revenue
Funding
Increases participation

Question 2

Media

Answer 2

Attracts audiences, increased profits

Question 3

Sponsors

Answer 3

Ensures a high profile for their products

Question 4

Types of media

Answer 4

Television
Radio
Press
Films
Internet
Social Media

Question 5

Positive influences of the media

Answer 5

Raise awareness
Motivates people to take part
Role models
Generates revenue for charity

Question 6

Negative influences of the media

Answer 6

Intrusion of privacy
Puts pressure on performers
Obstructs spectators and participants
Unfair editing
Encourages official questioning (TV replays)

Question 7

Types of sponsorship

Answer 7

Logos
Kit
Competition names
Free products

Question 8

Benefits of sponsorship for sport

Answer 8

Covers travel + accommodation fees
Pays for coaching
Covers venue hire

Question 9

Disadvantages of sponsorship for sport

Answer 9

Can easily be withdrawn - puts pressure
Only available to elite few
Difficulty of minority sports to attract sponsors
Teams can be manipulated to exploitation

Question 10

Benefits of sponsorship for sponsors

Answer 10

Raises awareness for brand
Advertises products
Reduces tax through tax relief

Question 11

Disadvantages for sponsorship for sponsors

Answer 11

Uncertain investment (success is not guaranteed)
Bad publicity reflects badly on the sponsor
Disruption of the event causes loss in media attention