commercialisation and media

Question 1

what are the 5 factors leading to the commercialisation of sport?

Answer 1

1. growing interest and spectatorship
2. more media interest
3. professionalism
4. advertising
5. sponsorship

Question 2

how does growing interest and spectatorship lead to commercialisation of sport?

Answer 2

-more people want to watch sport live and on tv
-this increases commercial interest through more opportunity to sell products
-more people wanted to participate in sport
-this increased funding for facilities and participation schemes

Question 3

how does more media interest lead to commercialisation of sport?

Answer 3

-increased number of tv outlets interested in broadcasting sport
-most popular sports/teams get more coverage
-media outlets pay vast sums for tv rights
-media outlets demand vast sums for advertising during sports programmes
-dedicated sports radio stations
-increased sports coverage in printed press
-increased availability of online sport broadcasting and reporting

Question 4

how does more professionalism increase commercialisation of sport?

Answer 4

-professional athletes are sponsored by commercial investment
-athletes have more media commitments due sponsorship deals

Question 5

how has advertising led to commercialisation of sport?

Answer 5

-increased opportunity to advertise products, goods and services
-creates greater exposure for brand
-aim of increasing revenue for organisation

Question 6

how has sponsorship led to commercialisation of sport?

Answer 6

-provide money to athletes/ teams/ sports/ events to associate with their brand
-enables the business to be advertised through sport
-creates goodwill towards their product and a greater awareness of the brand
-aims to increase sales of their product to increase revenue/ profit

Question 7

advantages of commercialisation on society

Answer 7

-more sports available to watch may inspire participation and healthy lifestyles
-can promote sport and positive role models
-increase in economy
-increased entertainment quality
-increased access to spectate sport- society can share celebration of success

Question 8

disadvantages of commercialisation on society

Answer 8

-loss of tradition as it changes sport
-people tend to spectate rather than participate
-imbalance as more popular sports have more sponsorship so grow quicker in society

Question 9

advantages of commercialisation on individual sports

Answer 9

-increase funding to the sport
-increased coverage/ exposure
-promotes sport which increases participation
-better and more facilities
-increases competitions at all levels

Question 10

disadvantages of commercialisation on individual sports

Answer 10

-less popular sports get less sponsorship/ media coverage
-less media coverage for sports that are not able bodied and male
-loss of tradition as can change rules/ timings

Question 11

advantages of commercialisation on performers

Answer 11

-receive funding
-receive kit, equipment
-funds travel/ accommodation
-may allow full time athlete status (professionalism)
-increased income
-increased standards of play

Question 12

disadvantages of commercialisation on performers

Answer 12

-pressure to do well to retain funding
-win at all costs ethos might cause deviance
-ethics- representing sponsors that aren’t ethically correct

Question 13

advantages of commercialisation on spectators

Answer 13

-increased access to sport
-increased media coverage
-better media coverage eg. instant replays
-improved stadia through investment
-increased technology which improves viewer experience

Question 14

disadvantages of commercialisation on spectators

Answer 14

-advertising can disrupt sporting action
-may spoil viewing enjoyment
-may result in branding/sponsorship not supported by fans
-can make watching sport less affordable
-ethics, representing sponsors that aren’t ethically correct

Question 15

what was tv like in 1980s and before?

Answer 15

-only terrestrial television existed so few channels
-less sport on tv
-less competition for tv rights so less money in sport
-only mainstream sports televised
-male dominated sports and presenters

Question 16

what is present tv like?

Answer 16

1. terrestrial - free to air
2. protected events eg olympics
3. satellite + cable subscriptions eg sky sports
4. pay per view events- one off fee

Question 17

when was the internet invented?

Answer 17

1983, took recognisable form in the 1990s

Question 18

positives media has had on performers

Answer 18

-increased standards of play because its allowed professionalism
-able to earn high salaries
-creation of role models
-increased technology means fairer results

Question 19

negatives media has had on performers

Answer 19

-demands control of performers
-can cause deviant behaviour
-loss of privacy of media for sports stars
-bias towards male/able bodied
-negative role models could cause young athletes to copy

Question 20

positives media has had on individual sports

Answer 20

-increases commercialisation meaning more money is available for sports
-increased participation
-increased spectatorism through watching at home
-creation of role models
-increased profile of minority sports

Question 21

negatives media has had on individual sports

Answer 21

-media demands control of sports eg. changing timings
-more people spectating then participating
-media highlights issues which reflect badly on the sport
-new rules/ versions go against tradition

Question 22

positives media has had on spectators

Answer 22

-can view sport anywhere at any time
-new rules/ versions means more exciting to watch
-educate/ inform about sport

Question 23

negatives media has had on spectators

Answer 23

-more people spectating then performing
-increased officiating technology has slowed down the game

Question 24

what is a commodity?

Answer 24

an article that can be traded

Question 25

how is sport a commodity?

Answer 25

can be sold to different media outlets or companies that wish to associate their brand with a particular sport

players can be sold
match tickets

Question 26

what’s the golden triangle?

Answer 26

the interdependence and influence of sport, sponsorship and media