commercialisation and media Flashcards
what are the 5 factors leading to the commercialisation of sport?
- growing interest and spectatorship
- more media interest
- professionalism
- advertising
- sponsorship
how does growing interest and spectatorship lead to commercialisation of sport?
-more people want to watch sport live and on tv
-this increases commercial interest through more opportunity to sell products
-more people wanted to participate in sport
-this increased funding for facilities and participation schemes
how does more media interest lead to commercialisation of sport?
-increased number of tv outlets interested in broadcasting sport
-most popular sports/teams get more coverage
-media outlets pay vast sums for tv rights
-media outlets demand vast sums for advertising during sports programmes
-dedicated sports radio stations
-increased sports coverage in printed press
-increased availability of online sport broadcasting and reporting
how does more professionalism increase commercialisation of sport?
-professional athletes are sponsored by commercial investment
-athletes have more media commitments due sponsorship deals
how has advertising led to commercialisation of sport?
-increased opportunity to advertise products, goods and services
-creates greater exposure for brand
-aim of increasing revenue for organisation
how has sponsorship led to commercialisation of sport?
-provide money to athletes/ teams/ sports/ events to associate with their brand
-enables the business to be advertised through sport
-creates goodwill towards their product and a greater awareness of the brand
-aims to increase sales of their product to increase revenue/ profit
advantages of commercialisation on society
-more sports available to watch may inspire participation and healthy lifestyles
-can promote sport and positive role models
-increase in economy
-increased entertainment quality
-increased access to spectate sport- society can share celebration of success
disadvantages of commercialisation on society
-loss of tradition as it changes sport
-people tend to spectate rather than participate
-imbalance as more popular sports have more sponsorship so grow quicker in society
advantages of commercialisation on individual sports
-increase funding to the sport
-increased coverage/ exposure
-promotes sport which increases participation
-better and more facilities
-increases competitions at all levels
disadvantages of commercialisation on individual sports
-less popular sports get less sponsorship/ media coverage
-less media coverage for sports that are not able bodied and male
-loss of tradition as can change rules/ timings
advantages of commercialisation on performers
-receive funding
-receive kit, equipment
-funds travel/ accommodation
-may allow full time athlete status (professionalism)
-increased income
-increased standards of play
disadvantages of commercialisation on performers
-pressure to do well to retain funding
-win at all costs ethos might cause deviance
-ethics- representing sponsors that aren’t ethically correct
advantages of commercialisation on spectators
-increased access to sport
-increased media coverage
-better media coverage eg. instant replays
-improved stadia through investment
-increased technology which improves viewer experience
disadvantages of commercialisation on spectators
-advertising can disrupt sporting action
-may spoil viewing enjoyment
-may result in branding/sponsorship not supported by fans
-can make watching sport less affordable
-ethics, representing sponsors that aren’t ethically correct
what was tv like in 1980s and before?
-only terrestrial television existed so few channels
-less sport on tv
-less competition for tv rights so less money in sport
-only mainstream sports televised
-male dominated sports and presenters
what is present tv like?
- terrestrial - free to air
- protected events eg olympics
- satellite + cable subscriptions eg sky sports
- pay per view events- one off fee
when was the internet invented?
1983, took recognisable form in the 1990s
positives media has had on performers
-increased standards of play because its allowed professionalism
-able to earn high salaries
-creation of role models
-increased technology means fairer results
negatives media has had on performers
-demands control of performers
-can cause deviant behaviour
-loss of privacy of media for sports stars
-bias towards male/able bodied
-negative role models could cause young athletes to copy
positives media has had on individual sports
-increases commercialisation meaning more money is available for sports
-increased participation
-increased spectatorism through watching at home
-creation of role models
-increased profile of minority sports
negatives media has had on individual sports
-media demands control of sports eg. changing timings
-more people spectating then participating
-media highlights issues which reflect badly on the sport
-new rules/ versions go against tradition
positives media has had on spectators
-can view sport anywhere at any time
-new rules/ versions means more exciting to watch
-educate/ inform about sport
negatives media has had on spectators
-more people spectating then performing
-increased officiating technology has slowed down the game
what is a commodity?
an article that can be traded
how is sport a commodity?
can be sold to different media outlets or companies that wish to associate their brand with a particular sport
players can be sold
match tickets
what’s the golden triangle?
the interdependence and influence of sport, sponsorship and media
