Commercialisation Flashcards
1
Q
What is the golden triangle?
A
The relationship between sport, media and business (sponsorship)
2
Q
What are the characteristics of commercial sport?
A
Professional sport - high quality
Sponsorship - Business advertise their products through sport (Etihad/Emirates)
Wide media coverage
Athletes are commodities - Assets to a company through product endorsement (Head and Shoulders and Liverpool FC)
3
Q
What are the effects of commercialisation on professional performers?
A
Receive high income through the participation in sport and through sponsors
Become household names (Messi/Ronaldo
Paid for successful performances, winning is important
Can be put under pressure to perform even if injured
Controlled by sponsors
