Commercialisation. Flashcards
List the three points on the Golden Triangle.
Sport.
Media.
Business/Sponsorship.
List the Characteristics of Commercial Sport.
Wide Media Coverage.
Professional Sport.
Sponsorship and Business.
Entertainment.
Contracts.
Athletes as Commodities.
List the Effects of Commercialisation on Sport.
Rules and scoring systems have been changed or introduced to speed up the action and prevent spectator boredom.
Breaks are extended/provided in play so that sponsors can advertise their products and services.
Competition formats have changed.
Sports played by woman receive less coverage.
The increased use of technology through the media has led to the more personal experience for the viewer.
List the Advantages of The Sponsor.
Sport offers an excellent opportunity for the sponsor to promote a product/service to a widespread audience.
Advertising the Brand Name.
Promoting a caring attitude and increasing goodwill.
List the Disadvantages of The Sponsor.
Poor behaviours from athletes/clubs can cause negative press.
Smaller sponsors might struggle to compete with larger more global brands.
Some sponsors are not suitable to be promoted within the sport.
Investing in teams and individuals can backfire if they do not achieve success.
List the Advantages of The Sport.
Raises the profile of the Sport due to Increased Exposure.
Provides an Increased Level of Funding to improve Resources, Coaching or Facilities.
Gives the sport financial security for a periods of time.
Attracts the best players in the world to that sport.
List the Disadvantages of The Sport.
Commercialisation tends to support the popular sports leaving the ‘lesser’ sports to lose out.
Changes to the sport format and rules are being introduced to make the sport audience friendly.
The influence of TV has caused an increase in adverts and TV timings and lost some of sports traditions.
Pressure on coaches to make appearances.
List the Advantages of The Performer.
Allows the athlete to earn an income as a full time.
Performers gain maximum exposure to promote their personal brand.
Can lead to additional roles post playing career within the sport.
Relieves financial worries.
List the Disadvantages of The Performer.
Encourages deviant behaviour due to the pressure of success.
Generally, favours male over female and are able bodied over disabled.
Sponsorship might be short term.
Perfcormers may have to advertise a product that they do not like.
Performers might be contracted to put in appearances and attend public speaking.
List the Advantages of The Spectator.
Offers a wider choice of sports available to watch.
- Viewing experience has been enhanced due to investment in technology and audience participation.
List the Disadvantages of The Spectator.
Encourages spectating not participating.
Can become very expensive for fans/spectators.
Can affect viewing experience due to increased TV breaks and time outs.
List the Impacts of Social Media on Sport.
Fans more personally involved with professional sport.
Keep up to date with latest news, events, scores, etc.
Sports stars increase their own public image and personal brand top-level sport performers to build up very large fan bases.
Empowered athletes at every level to engage with wider audience.
Can lead to elite performers getting into trouble for their activity on social media.
