Collaboration Flashcards

1
Q

describe Unilever and collaboration in Kenya

A

Kenya

  • works with KDTA (highly respected, local knowledge),
  • ->helps with informal communication, does microfinancing
  • works with IDH (does microfinancing)
  • Kenyan tea development agency with all the individual smallholders
  • Similar laws and social structures
  • With more partners you can understand the needs of the community better. This also benefits the health and well-being of the partners

Partners

  • KTDA (Kenyan Tea Development Agency)
  • IDH
  • designed the “train the trainer” program

“Good” Partnership
- reciprocal relationships

Partner Benefits
- adapting to local contexts/needs/social structures can give the corp. an image of reliability/trustworthiness in the eyes of the smallholders

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2
Q

describe unilever and collaboration in India

A

RA=rainforest alliance

  • Difficult because of differences in societal structure, so they must introduce an alternative standard tailored future certification increase in income and overall health
  • These factors aren’t seen in India because of the difficulties from cultural differences
  • Maybe not the RA in particular, but it would be helpful to establish a different certification in order track progress in India
  • Sustainable Chain Possibility
  • ->it’s definitely possible, but that doesn’t mean it will necessarily align with the RA’s perspective
  • ->does not have tea cooperatives –> helped to streamline process faster and more efficiently in Kenya
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3
Q

differentiation for unilever and tea (Rainforest alliance certification)

A

It may make a small difference to environmentally conscious consumers, but most people don’t know enough about certifications to care

Advantages: customers may choose Lipton because it’s RA certified, but not necessarily

Disadvantages: expensive, difficult to meet all the requirements

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4
Q

Unilever and risk management

A

It is necessary to change the entire supply chain system to ensure that every input is sustainable.

  • Lipton is positioned fairly low on the quality scale of tea, but they have high-availability and low cost
  • Wanted a company that improve the health and the well-being of their customers/producer
  • To survive and prosper in a long-term perspective – wanted to adapt their business model servant to society and the environment
  • Worked with institutions to train the trainers, which allowed information and practices to diffuse. Then evaluated smallholders.
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