Collaboration Flashcards
describe Unilever and collaboration in Kenya
Kenya
- works with KDTA (highly respected, local knowledge),
- ->helps with informal communication, does microfinancing
- works with IDH (does microfinancing)
- Kenyan tea development agency with all the individual smallholders
- Similar laws and social structures
- With more partners you can understand the needs of the community better. This also benefits the health and well-being of the partners
Partners
- KTDA (Kenyan Tea Development Agency)
- IDH
- designed the “train the trainer” program
“Good” Partnership
- reciprocal relationships
Partner Benefits
- adapting to local contexts/needs/social structures can give the corp. an image of reliability/trustworthiness in the eyes of the smallholders
describe unilever and collaboration in India
RA=rainforest alliance
- Difficult because of differences in societal structure, so they must introduce an alternative standard tailored future certification increase in income and overall health
- These factors aren’t seen in India because of the difficulties from cultural differences
- Maybe not the RA in particular, but it would be helpful to establish a different certification in order track progress in India
- Sustainable Chain Possibility
- ->it’s definitely possible, but that doesn’t mean it will necessarily align with the RA’s perspective
- ->does not have tea cooperatives –> helped to streamline process faster and more efficiently in Kenya
differentiation for unilever and tea (Rainforest alliance certification)
It may make a small difference to environmentally conscious consumers, but most people don’t know enough about certifications to care
Advantages: customers may choose Lipton because it’s RA certified, but not necessarily
Disadvantages: expensive, difficult to meet all the requirements
Unilever and risk management
It is necessary to change the entire supply chain system to ensure that every input is sustainable.
- Lipton is positioned fairly low on the quality scale of tea, but they have high-availability and low cost
- Wanted a company that improve the health and the well-being of their customers/producer
- To survive and prosper in a long-term perspective – wanted to adapt their business model servant to society and the environment
- Worked with institutions to train the trainers, which allowed information and practices to diffuse. Then evaluated smallholders.