Coding Flashcards
What is encoding
How information is represented in memory store
Name the 4 types of encoding
Acoustic (auditory sound)
Tactile (touch and feeling)
Semantic (meaning)
Iconic (visual sight)
What main study is associated with encoding
Baddeley 1966
Describe the method of the main study for encoding
Baddeley gave participants 10 word lists to remember and either had to immediately recall the list or wait 10 minutes.
Describe the aim of the main study for encoding
Baddeley sought to investigate whether LTM and STM was encoded acoustically or semantically.
What was the participants in the main study for encoding
72 male and female University students
What where the 4 conditions in the main study for encoding
Acoustically similar words
Acoustically Dissimilar words
Semantically similar words
Semantically dissimilar words
What was the findings for the main study
STM Immediate recall was worse for acoustically similar words than acoustically dissimilar.
LTM 20 minute recall was worse for semantically similar words than semantically dissimilar words.
What is the conclusion of the main encoding study.
STM is encoded acoustically as recall was worse when acoustically similar.
LTM is encoded semantically as recall was worse when semantically similar.
What was the control in the main encoding study
All words where 1 syllable
What did the encoding main study influence
Working Memory Model 1970
What are the strengths of the main study for encoding
- Simple
- Analysable
- Variables where controlled
- Lab study
- Scientific volatility
- Shows cause and affect clearly
- replicable
- supports MSM
What are the weaknesses of the main study for encoding
- Low internal volatility as unsure if it measure LTM as interval was only 20 minutes.
- lab study so artificial
- Low mundane realism
- Contradicting study’s by bradimate
- low ecological volatility
