Class 6 Flashcards
rational choice theory
classical view that we make decisions by determining how likely something is to happen, judging the value of the outcome, and then multiplying the two
availability bias
items that are more readily available in memory are judged as having occurred more frequently
heuristic
fast and efficient strategy that may facilitate decision making but does not guarentee that a solution will be reached
algorithm
well-defined sequence of procedures or rules that guarentees solcing a problem
conjunction fallacy
when people think that two events are more likely to occur together than either individual event
representativeness heristic
mental shortcut that involves making a probability judgment by comparing an object or event with a prototype of the object or event
framing effect
bias whereby people give different answers to the same problem depending on how the problem is phrased (or framed)
sunk-cost fallacy
framing effect in which people make decisions about a current situation on the basis of what they have previously invested in the situation
optimism bias
bias whereby people believe that, compared with other people, they are more likely to experience positive events and less likely to experience negative events in the future
prospect theory
theory that people choose to take on risks when evaluating potential losses and avoid risks when evaluating potential gains
certainty effect
hypothesis that people give greater weight to outcomes that are certain
ill defined problem
well defined problem
problem that does not have clear goal or well-defined solution
has clear goal and well defined solution
means-ends analysis
process of searching for the means or steps to reduce differences between the current situation and desired goal
analogical problem solving
the process of solving a problem by finding a similar problem with a known solution and applying that solution to the current problem
search varitation (how many different domains are they drawing from)
search effort (how much cognitive effort was exerted)
high and low for both depends on the type of problem solving strategies someone applies