CLASS 16 - focus groups (qual)

Question 1

explain the rationale for holding focus groups

Answer 1

you hold focus groups to listen and gather information
to better understand how people feel about an issue

Question 2

explain the pros and cons of fopcus groups as an interview method

Answer 2

cons - dominant individuals can influence results
-can have made up answers

Question 3

list some current applications for Focus Group research

Answer 3

used in market research!! smma lol

scientific research

non-profit, public environment

participation research

international connetiing

Question 4

list some guidlines for creating a comfortable focuis group

Answer 4

-a place where they feel safe in
-a non-threatening environment
-similar people
-“You were all invited cuz you have something in common, SMMA!”

Question 5

list and explain some guidelines for asking adequaste questions for a focus group

Answer 5

• easy to underdstand
  -general
  -more specific later in the talk
  -they dont have to agree with eachother

Question 6

how many people in a focus group

Answer 6

5 – 10 led by a skilled
interviewer.

Question 7

why are focus groups better than directed, closed-end questions

Answer 7

because closed-end is like (t/f)(yes/no) thus, you miss out on any other valuable information

Question 8

what are non-directive, open-ended questions lead by a leader called

Answer 8

focus groups (shifts attention from interviewer to the respondant)

Question 9

What did AMOS use focus groups for?

Answer 9

Zambian and Congolese African parents in canada and the challenges

Question 10

Robert Merton explored what

Answer 10

in WW2 morale in US military