Christensen & Raynor (2003) Flashcards
1
Q
What is sustaining innovation?
A
Making better products, for higher prices, to attractive costumers in existing markets
2
Q
What is disruptive innovation?
A
Simpler or more convienint products, for less money for a new or low end market.
3
Q
What is assymetric motivation?
A
That the resources of incumbents are designed towards supporting sustaining innovations. They are motivated to go up market instead to defend the low end and new markets.
4
Q
What is new market disruption?
A
An innovation that targets a whole new market, with new costumers.
5
Q
What is low end market disruption?
A
An innovation that targets a existing market but then in the lower end of the market.
