Chapter 11

Question 1

what are the objectives for new product development?

Answer 1

1. maximizing the products fit with costumer requirments.
2. minimizing the development cycle time.
3. controlling development cost

Question 2

partly parallel development process

Answer 2

A development
process in which
some (or all) of
the development
activities at least
partially overlap.
That is, if activity A would precede activity B
in a partly parallel development
process, activity
B might commence before
activity A is
completed.

Question 3

how can you fullfill the customer requirements for performance and price.

Answer 3

by involving costumers and suppliers in the development process.

Question 4

lead users

Answer 4

Customers who
face the same
general needs of
the marketplace
but are likely to
experience them
months or years
earlier than the
rest of the market and stand to
benefit disproportionately from
solutions to those
needs.

Question 5

crowdsourcing

Answer 5

A distributed
problem-solving
model whereby a
design problem
or production
task is presented
to a group of
people who
voluntarily
contribute their
ideas and effort
in exchange for
compensation,
intrinsic rewards,
or a combination
thereof

Question 6

go/kill
decision
points

Answer 6

Gates established
in the development process
where managers
must evaluate
whether or not to
kill the project
or allow it to
proceed.

Question 7

championing?

Answer 7

Senior executive who sponsors a NPD project.

Question 8

What are the benefits of championing?

Answer 8

senior execs have power to fight for project
> They can gain access to resources
> They can communicate with multiple areas of firm

Question 9

What are the risks of championing?

Answer 9

Role as champion may cloud judgment about project
> May suffer from escalating commitment
> Others may fear challenging senior executive

Question 10

QFD, quality function deployment

Answer 10

a process where you follow a problem solving process in a sturctured manner. costumer requirements against product attributes.

Question 11

DFM, design for manufacturing

Answer 11

a way of structering the new product development.

Question 12

FMEA, failure mode and effects analysis

Answer 12

is a method by which firms identify potential failures in a system, classify them according to their severity, and put a plan into place to prevent the failures from happening.

Question 13

CAD, computer aided design
CAE, computer aided engineering
CAM, computer aided manufacturing

Answer 13

is the use of computers to build and test product designs.

Computer-aided manufacturing (CAM) is the implementation of machine-controlled
processes in manufacturing.

Question 14

costumer cocreation

Answer 14

Process in which customers become actively involved in a firm’s innovation process, taking over innovation activities traditionally executed by the firm

Question 15

what are the three types of cocreation

Answer 15

Toolkits, Space where customers can customize their
solutions
Lead users
§ Communities

Question 16

explain the stage gate?

Answer 16

at each stage a decision is made, either to go with the project, kill the project, or recycle the project.
Different gates of the stage-gate process control the quality of the project and ensure that
the project is being executed in an effective and efficient manner)

Question 17

what are the benefits of stage gate

Answer 17

Postponing committing resources until uncertainty has been reduced, Weeding out
unpromising project early on, It addresses the problem of a manager becoming more and
more committed to a project and not abandoning it when it turns into a lost cause