Christensen (1997) - Introduction Flashcards
1
Q
What is the difference between radical and incremental innovation according to Christensen?
A
Radical innovation: doing something completely different
Incremental innovation: doing the same thing better by making small, continuous improvements
2
Q
What is the purpose of sustaining innovation according to Christensen?
A
Sustaining innovations aim to improve existing products for existing customers
3
Q
What is the purpose of disruptive innovation according to Christensen?
A
Disruptive innovations create new markets that serve a different set of customers
4
Q
What is the subset of sustaining innovation and what is the subset of radical innovation?
A
Sustaining = Incremental
Radical = Disruptive
