Choosing A Research Method Flashcards
What are the 2 sources of data?
Primary and Secondary
What is primary data?
Information collected by sociologists themselves for their own purposes. These purposes may be to obtain a first hand ‘picture’ of a group or society, or to test as hypothesis (an untested theory)
What are the 3 methods that can be used to obtain primary data?
- social surveys
- participant observation
- experiments
What is a social survey?
Involves asking people questions in a written questionnaire or an interview
What is participant observation?
The sociologist joins in with the activities of the group he or she is studying
What are experiments?
Sociologists rarely use laboratory experiments, but they sometimes use field experiments and the comparative method
What are 1 advantage and 1 disadvantage of using primary data?
Advantage: sociologists may be able to gather precisely the information they need to test the hypothesis
Disadvantage: costly and time consuming
What is secondary data?
Information that has been collected or created by someone else for their own purposes, but which sociologists can then use
What are the 2 sources of secondary data?
- official statistics
- documents
What are official statistics?
Produced by government on a wide range of issues, such as education, crime, divorce, and unemployment as well as other statistics produced by charities, businesses, churches and other organisations
What are documents?
Letters, emails, diaries, photographs, official report, novels, newspaper, the internet and television broadcasts
Give an advantage and a disadvantage of using secondary data
Advantage: quick and cheap way of doing research, since someone else has produced the information
Disadvantage: those who produce it may not be interested in the same questions as sociologists- may not provide exactly the information that sociologists need
What are the 2 types of data?
Qualitative and Quantitative
What is Quantitative data?
Refers to information in a numerical form.
Examples of this data include official statistics on how many girls passed 5 or more GCSEs
Similarly, information collected by opinion polls and research surveys often comes in the form of quantitative data
What is Qualitative data?
It gives a ‘feel’ for what something is like
For example, what it feels like to get good GCSE results
Evidence gathered by using participant observation aims to give us a sense of what it feels like to be a member of a particular group
What are the 3 main factors influencing choice of methods?
Practical
Ethical
Theoretical
What are the 5 practical issues?
- time and money
- requirements of funding bodies
- personal skills and characteristics
- subject matter
- research opportunities
How does time and money cause an issue with research? (P)
Different methods require different amounts of time and money and can influence a sociologists choice
For example:
Large scale surveys may employ dozens of interviewers and data-inputting staff and cost a great deal of money
By contrast, a small scale project involving a lone researcher using participant observation may be cheaper to carry out yet can take several years