Chapter I - Marketing Flashcards
1
Q
Marketing
A
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2
Q
Needs, wants, demand
A
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3
Q
Market Offering
A
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4
Q
Marketing Myopia
A
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5
Q
Exchange
A
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6
Q
Production Concept
A
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7
Q
Product Concept
A
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8
Q
Selling Concept
A
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9
Q
Marketing Concept
A
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10
Q
Societal marketing concept
A
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11
Q
CRM
A
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12
Q
Customer Perceived Value
A
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13
Q
Customer satisfaction
A
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14
Q
Consumer-generated marketing
A
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15
Q
Share of customer
A
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