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MKT1003 > Chapter 3 - Marketing Environment > Flashcards

Chapter 3 - Marketing Environment Flashcards

1
Q

Marketing Environment

A

-

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2
Q

Microenvironment

A 
The company
Suppliers
Intermediaries
Customers
Competitors
Publics
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3
Q

Macroenvironment

A

PESTEL

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MKT1003 (5 decks)

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