Chapter 4 - Managing Marketing Information Flashcards
1
Q
Customer insignt
A
-
2
Q
Marketing Research Process
A
-
3
Q
Exploratory Research
A
-
4
Q
Descriptive Research
A
-
5
Q
Causal Research
A
-
6
Q
Secondary Data
A
-
7
Q
Primary Data
A
-
8
Q
Observational research
A
-
9
Q
Ethnographic research
A
-
10
Q
Survey Research
A
-
11
Q
Experimental Research
A
-
12
Q
Focus group interviewing
A
-
13
Q
Sample
A
-
