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MKT1003 > Chapter 5 - Consumer Markets & Consumer Buyer Behaviour > Flashcards

Chapter 5 - Consumer Markets & Consumer Buyer Behaviour Flashcards

1
Q

Consumer buyer behaviour

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2
Q

Consumer market

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3
Q

Need recognition

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4
Q

Adoption Process

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5
Q

Perception

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6
Q

Learning

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7
Q

Belief

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8
Q

Attitude

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MKT1003 (5 decks)

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