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MKT1003 > Chapter 2 - Company & Marketing > Flashcards

Chapter 2 - Company & Marketing Flashcards

1
Q

Mission statement

A

Marketing Oriented
Fit the market environment
Be based on distinctive competencies
Be motivating

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2
Q

Growth Share matrix

A

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3
Q

Product/ Market Expansion Grid

A

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4
Q

Market segmentation

A

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5
Q

Market targeting

A

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6
Q

Positioning

A

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7
Q

Differentiation

A

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8
Q

Marketing Mix

A

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9
Q

SWOT

A

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10
Q

Porter 5 Forces

A

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MKT1003 (5 decks)

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