Chapter 9: Terms Flashcards
Global strategies
Strategies that take advantage of operations spread across the world.
Economies of scale
Reduction in unit costs achieved by increasing volume.
Strategic advantages of global firms
● Global scale advantages reduce costs in production, product development and marketing.
● Global sourcing provides access to a wider range of inputs.
● Global knowledge management enhances innovation.
● Global operations allow better servicing of global customers.
● Risk diversification reduces the corporate risk profile.
Global sourcing
Buying inputs all over the world.
Centres of excellence
Specialized centres for innovation that serve the entire MNE.
Four types of benefits of centres of excellence
1 They can overcome the potential replication and inconsistency of standards that may evolve in case of disconnected R&D activity.
2 The interaction between R&D units at different locations enhances creativity and idea generation and thus innovation. Bringing together people living in different environments within one organization allows for the exchange of knowledge, experiences and competencies, which in turn facilitates the generation of new ideas and innovations.
3 Centres of excellence allow exploitation of comparative advantages in, for exam-ple, specialized human resources, such as IT skills in India.
4 R&D centres around the world provide interactions with different customers and hence projections on future market trends.
Global key accounts
Customer served at multiple sites around the world but that negotiates centrally.
Risk diversification
Reduction of the risk profile of a company by investing in different countries and industries.
AAA typology
Aggregation, adaptation and arbitrage strategies.
Aggregation strategies
Strategies that focus on synergies between operations at different locations.
Adaption strategies
Strategies that deliver locally adapted products in each market
Levers of adaptation
- Focus on activities and products that require less adaptation across markets
- Externalize the costs of adaptation by working with local partners
- Design the basic product in ways that increase flex-ibility of the final product to be produced for different markets
- Organize innovation processes with effectiveness of variation in mind
Arbitrage strategies
Strategies that exploit differences in prices in different markets.
Overseas listing
Raising capital by listing on a stock exchange abroad.
M&A
Popular shorthand for ‘mergers and acquisitions’.
Acquisition
The transfer of the control of operations and management from one firm (target) to another (acquirer), the former becoming a unit of the latter.