Chapter 9 - Television Representations

Question 1

What are the five steps in conducting a content analysis?

Answer 1

Selecting the sample
Defining the categories to analyse
Reviewing and coding the data
Analysing the data
Drawing conclusions based on the results

Question 2

What is patriarchy?

Answer 2

A social system in which power is held by men rather than woman, and masculine values dominate

Question 3

What is ‘structure of feeling’?

Answer 3

The assumptions, attitudes and ideas prevalent in a society, arising from the ideologies underpinning that society

Question 4

What are some reasons the representation of different races and cultures on television matter?

Answer 4

• Social cohesion is enhanced by seeing people who are different
• Broadcasting should address all of the audience, not just some
• All viewers pay for programmes, so they are entitled to be represented
• People from minorities are keen to see representations of people like themselves

Question 5

What is content analysis in regards to television?

Answer 5

A statistically based method of finding out about representation in samples of television

Question 6

What are the three concerns that Television Studies has addressed about representation?

Answer 6

Who is doing the representing? - a question about production
What I’d represented and how is it done? - textuality
How are representations understood by audiences? - reception