Chapter 11 - Shaping Audiences Flashcards
1
Q
What is vertical integration?
A
The control of media institutions of all levels of business, from the production of products to their distribution and means of reception
2
Q
What element is important to television institutions economic success and the planning of programs?
A
The measurement of audiences and prediction of how they respond to television
3
Q
What has fractured television audiences into smaller niche groups?
A
The increasing numbers of television channels, broadcasting hours and systems of delivery, such as Freeview, cable and satellite
4
Q
What are audience measurement techniques?
A
They are statistical
Based on samples of viewers
Generalisations of what viewers find pleasurable
