Chapter 12 - Television In Everyday Life

Question 1

What is resistance in regards to audiences?

Answer 1

The ways in which audiences make meaning from television programmes that is counter to the meanings thought to be intended, or that are discovered by close analysis

Question 2

What is satire?

Answer 2

A mode of critical commentary about society or an aspect of it, using humour to attack people or ideas

Question 3

What is ethnography?

Answer 3

The detailed study of how people live, conducted by observing behaviour and talking to selected individuals about their attitudes and activities

Question 4

What is anthropology?

Answer 4

The study of humankind, including the evolution of humans and the different kinds of human society existing in different times and places

Question 5

What does audience research require the ethnographer to do?

Answer 5

Adopt several identities at different times, or simultaneously, being:
Participant
Observer
Recorder
Author
Interpreter
Theorist

Question 6

How is an audience viewed, in regards to audience analysis?

Answer 6

Not a uniform mass, but instead as a collection of diverse groups whose personal and social experiences shape their responses to television

Question 7

What is a negotiated meaning in regards to audiences?

Answer 7

A viewer interpretation of a television text where the viewer understands meaning in relation to his or her own knowledge and experience, rather than simply accepting the meaning proposed by the text