Chapter 7 - Postmodern Television Flashcards

1
Q

What is irony?

A

Irony means opposite of what you are saying

E.g. Finding Nemo: ‘For a clown fish he’s not that funny’ - Bruce the Shark

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2
Q

What is self-reflexivity?

A

A text’s reflection on its own status as a text: for example, drawing attention to generic conventions, or revealing the technologies used to make a programme.
The show is self aware, and possibly breaks the fourth
E.g. House of Cards

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3
Q

What is intertextuality?

A

How one text draws on the meanings of another by referring to it, by allusion, quotation or parody, for example
E.g. The Pixar red, blue and yellow ball is found in toy rooms of many Pixar films

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4
Q

What is pastiche?

A

An artistic work in a style that imitates at of another work, artist, or period
E.g. Mr Burns restrained like Hannibal Lector

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5
Q

What is bricolage?

A

Construction or creation from a diverse range of available things
E.g. Night at the Museum brings together characters from a variety of different stories

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6
Q

What is the difference between Modernism and Postmodernism?

A

Modernism was about seeking to understand, analyse, categorise and rationalise the world to move forward. Postmodernism argues against grand narratives and the concept of one way of knowing the world

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7
Q

What is a basic meaning of Postmodern Television?

A

Postmodern Television style includes self-conscious playing with the conventions of other television programmes and the pastiche of earlier television forms

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8
Q

What is a sign?

A

In semiotics, something which communicates meaning, such as a word, an image or a sound

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9
Q

What is a code?

A

In semiotics, a system or set of rules that shapes how signs can be used, and therefore how meanings can be made and understood

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10
Q

What is one element that suggests television is inherently postmodern?

A

It forgets the past and history

It is obsessed with what is new and different

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11
Q

What suggests a strong presence of the past in television?

A

Past programmes are always being repeated
Contemporary programmes communicate about their genre and how they should be watched by referring to programmes which viewers already know

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12
Q

What does dialectic mean?

A

A term associated especially with Marxist theories, meaning a struggle between two opposing ideas

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13
Q

What does bourgeoise mean?

A

The middle class, who are owners of property and business

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14
Q

What important features does Lyotard’s notion of the postmodern include?

A
  • The term postmodern is retrospectively attributed to things
  • Being postmodern is a momentary condition which lasts for a short time
  • The postmodern is not an epoch or period but is a characteristic of how culture products appear and are perceived
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15
Q

What is a discourse?

A

A particular use of language for a certain purpose in a certain context (like academic discourse or poetic discourse), and similarly, in television, a particular usage of television’s audio-visual ‘language’ (news programme discourse or nature documentary discourse, for instance).

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16
Q

What is art video?

A

The use of video technology in artistic work intended for gallery exhibition

17
Q

What is avant-garde?

A

Work aiming to challenge the norms and conventions of its medium, and the group of people making such work

18
Q

What is popular culture?

A

The texts created by ordinary people (as opposed to an elite group) or created for them, and the ways these are used

19
Q

What is multi-accentuality?

A

The situation where meanings are able to be read in different ways by different of viewers because a text offers multiple meanings at the same time

20
Q

What is media literacy?

A

The skills and competence that viewers learn in order to understand easily the audio-visual ‘languages’ of media texts

21
Q

What does a text’s preferring reading mean?

A

An interpretation of a text that seems to be the most encouraged by the text; the ‘correct’ interpretation

22
Q

What does the spread of postmodern television mean for audiences?

A
  • It promotes consumer culture
  • It integrates global and local cultural meanings
  • It’s mix of traditional music and modern pop blurs the boundaries between past and present
  • It draws on the audience’s familiarity with media technologies and integrates them
23
Q

What is postmodernism?

A

A term that addresses style and form of television, it’s place in contemporary culture, and he notion that a new phase of culture has been reached