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Conducting a survey - chapter 1 > Chapter 9: Programming the survey > Flashcards

Chapter 9: Programming the survey Flashcards

1
Q

Which is more important, survey lay-out or survey instruments and why?

A
  1. Survey instruments, research shows little evidence of the effect of layout of the survey.
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2
Q

What might lead to higher response rates? Automatic or manual login and why?

A
  1. Automatic login - probably because less effort is needed from the respondent in the first case
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3
Q

What is a scrolling design in web surveys?

A

Scrolling design is all questions on one page

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4
Q

What ia a paging design in web surveys?

A
  1. One question per page
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5
Q

What are the four reasons to use a scrolling design and not paging (recommended)

A
  1. in very short questionnaires
  2. When context is important,
  3. When there is little routing or skip options and
  4. when item non-response is no problem or answers are mandatory
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6
Q

What is are 2 advantages of scrolling design?

A
  1. Respondents can see length of the survey

2. Because similarity to paper-based surveys, minimal differential measurement errors due to mode differences

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7
Q

What are 3 disadvantages of a scrolling design

A
  1. Close browser before submitting means no data is stored
  2. Checks and routing are more difficult to use
  3. Higher item-non response and shorter completion times
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8
Q

What are the 2 advantages and one disadvantage of a paging design?

A
  1. Answers are saved, allowing to stop and continue
  2. Easily customization of text, randomization, feedback, automatized skips and so on
  3. disadvantage: one can not see entire survey length, possibly scaring people off
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9
Q

What is a Grid/Matrix survey design?

A
  1. Multiple items on one screen but not all
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10
Q

What are advantages and disadvantages of matrix/grid design?

A
  1. Advantage: reduces number of screens and amount of scrolling
  2. Disadvantage: sometimes higher inter-item correlation because people see them as more related because they are grouped together
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11
Q

In General, what should the welcome screen contain? (5)

A
  1. Where the survey is from
  2. What the survey is about
  3. Privacy and confidentiallity
  4. Estimated time to complete
  5. As short as possible
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12
Q

What is your foveal view and why is this important in survey design?

A
  1. Small visual field with a visual span of about 8 characters
  2. Bring this into the visual working memory allows for more ease recalling thus answering more often in the desired format
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13
Q

What are different answer formats (6)

A
  1. Radio buttons
  2. Checkboxes
  3. Drop-down menu’s
  4. Slider bars and visual analogue scales
  5. Text fields
  6. Grids/Matrices
  7. Labelling of scalar questions
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14
Q

What is a radio button

A
  1. Round button that can be clicked on to provide an answer
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15
Q

what is a checkbox

A

Swuares that can be ticked to provide an answer

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16
Q

What is important when designing / using radio buttons? (3)

A
  1. Answer categories should be mutually exclusive
  2. Alignment can be vertical and horizontal, no best alignment
  3. Multiple banking (table style) has severe ordering effects
17
Q

What is important to know with drop-down menu’s in surveyy design (3)

A
  1. Visible options are clicked on more frequently
  2. Primacy effects (because they require more action)
  3. DO NOT USE IT FOR BIRTH YEAR, HECKING ANNOYING
18
Q

What are 2 approaches for programming the routing in a survey?

A
  1. Linear programming - the selection of a response option triggers the system to display the next applicable question
  2. Object-related programming - If this, then that, otherwise that. Should always be preferred
19
Q

What are the different types of error messages / checks? (3)

A
  1. Soft checks - warnings that can be ignored by the respondent, able to complete
  2. Hard checks - warnings that can not be ignored, unable to complete
  3. Edit checks - Hard check in combination with an error message. Think of age between 0 - 99. Error message is friendly and polite
20
Q

What can you tell me about a progress indicator (3)?

A
  1. Dilemma - you want to know how long, but knowing could scare people away
  2. Not always true - because of routing you can be a lot further than it seems on the progress bar
  3. Best option: indicate survey length at the beginning of the survey
21
Q

What is a fill in an online survey?

A
  1. Question 1 = what is the name of your first kid (Henk)
  2. Question 2 = how old is Henk?

Fill is the autosave of earlier given information that is used in to auto-fill later questions

22
Q

What can be said about the use of mandatory questions (3)?

A
  1. The decision is for the insight of the researcher
  2. Debate in ethics (how ethical is it to use - (privacy, burden, freedom)
  3. How much is the information needed

Conducting a survey - chapter 1 (16 decks)

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