Chapter 15: The future of web surveys Flashcards
To what 4 types of data does big data refer to?
- Administrative data (governmental or regulatory activities)
- Transaction data
- Social media data
- IoT / Sensor data
What are 5 new possibilities for mobile surveys?
- Location/GPS
- Scanning/ QR & Barcode
- Visual data capture
- Bluetooth enabled devices
- Mobile apps
Of what 3 things does the usability of an app for survey completion depends on?
- Ease of installment
- The way the app runs (on different types and browsers)
- The use of push notifications
What is the major difference between big data and survey data?
- Big data are case rich but variable poor
2. Survey data are variable rich but case poor
What is data scraping?
A series of methods to harvest user-generated content from across the web
What are the 7 limitations of big data?
- Single variable, few covariates
- Bias through self-selection and self-representation
- Votility or lack of stability
- Privacy issues
- Access issues
- Opportunity for mischief (fake accounts)
- Size is not everything
What are the 7 v’s (characteristics) of big data?
- volume
- variety (no) structure
- velocity
- veracity
- variability
- value
- visualization
What is the difference between designed and organic data?
Designed = data collect for the research purpose
organic data = data collected for purposes other than research
Wat are 4 design guidelines for future surveys?
- Tailoring survey mode and task to target population
- Multiple modes supported by mobile phones
- Designed for a broad palet of devices and operating systems
- Brief and focussed
What are benefits of augmenting survey data?
- Eliminate recall error
- Accure measurement when no self-report is available
- Potentially reduce data collection costs
- Lower respondent burden
What 4 categories can you measure with smartphone sensors?
- Proximity
- Ambience
- Physical activity
- Location
